The adoption of electrics vehicles in Jordan based on theory of planned behavior

Authors

  • Bilal Eneizan Assistant Professor, Head of Marketing Department, Jadara University, Irbid, Jordan

DOI:

https://doi.org/10.31150/ajebm.Vol2.Iss2.66

Keywords:

Attitude towards adoption EV, Subjective norm, perceived behavioral control, adoption intention, electric vehicle EV

Abstract

Using the electric vehicles (EVs) is indispensable for the reduction in fossil fuels consumption which are the main cause of carbon emission. However, research investigating the intention to adopt electric vehicle from developing countries perspective is limited. To fill this gap, this study used TPB model to study the effect of Attitude towards adoption EV, Subjective norm, and Perceived behavioral control on Intention to adopt electric vehicle. The conceptual framework of the study hypothesized several relationships and for that the data was collected through a questionnaire from a sample of 250 individual in Jordan. Results show that Attitude towards adoption EV, Subjective norm, and Perceived behavioral control have a positive influence on EV adoption intention. The findings lead towards the important implications that will help understanding consumer behavior towards adoption of EVs

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Published

2019-06-14

How to Cite

Eneizan, B. (2019). The adoption of electrics vehicles in Jordan based on theory of planned behavior. American Journal of Economics and Business Management, 2(2), 1–14. https://doi.org/10.31150/ajebm.Vol2.Iss2.66

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