Marketing Analysis for Consumer Promotion Techniques: A Case Study at General Company for Iraqi Food Products
Keywords:
Sales Promotion, Consumer Promotion, Coupons Technique, Rebates Technique, Samples Technique, Deals Technique, Premiums Technique, Contests Technique, Sweepstakes Technique, and Demonstrations TechniqueAbstract
All companies try to increase their sales volume to the maximum extent possible and therefore set specific goals that must achieved during a specific period. To achieve this, marketing managers search for techniques or tools that increase size or volume of sales and enhance the company's marketing performance. The most prominent of these techniques can be consumer promotion that is a branch of company sales promotion. Therefore, this research highlights requirements of appropriate application to consumer promotion by analyzing its techniques in one of the food industry companies that provide consumer products which is General Company for Iraqi Food Products, for the purpose of supporting and succeeding in maximizing its sales and enhancing its position in market. Consumer promotion of company includes use of several techniques, which are coupons, rebates, samples, deals, premiums, contests, sweepstakes, and demonstrations.
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