Green Behavioral Loyalty as an Mediating Variable Between Social Responsibility and Green Customer Satisfaction: Applied Study in Al-Qadisiya Dairy Factory
Keywords:
social responsibility, green customer satisfaction and green behavioral loyaltyAbstract
The purpose of the present study is to reveal the interactive role of and green behavioral loyalty as an intermediate variable between social responsibility and green customer satisfaction, accordingly, in order to reveal the level of availability of the study variables at the Qadisiyah dairy factory, the questionnaire tool was adopted as a measuring tool through which to detect problems and events that stand without preventing the development of the factory, Thus (60) forms were distributed to a group of associates inside the factory, after tabulating the data, it became clear that the valid data are (57) questionnaires, which means that the response rate was (95%), In order to show the results that the study seeks to clarify, a set of methods was used to test the applied aspect of the study, Perhaps the most famous of these methods are the arithmetic mean, the standard deviation, the level of significance, the Pearson correlation coefficient, and the influence factors between the internal variables according to the AMOS.V.24 program, Therefore, after showing the results of the study, it was found that there is a positive correlation relationship between the internal variables in the study (Social responsibility, green customer satisfaction, , and green behavioral loyalty), Consequently, the most important results of the study are represented in the fact that the studied plant focuses on providing opportunities to develop the skills of individuals through providing training, educational and development programs to them.
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