Sustainable Marketing Performance and its Role in Creating Value to the Organization: a Case Study in Al-Kut Textile Lab
Keywords:
Sustainable Marketing Performance, organization value, Al-Kut Textile LabAbstract
The purpose of this study is to discover the input of sustainable marketing in creating value to the organizations through employing its dimensions (innovative marketing, marketing sense of message, marketing to the customer, marketing to the value of marketing, and social marketing) and emphasizing their role. This results in a relationship between sustainable marketing and its role in creating value to any organization. This role is clarified through practicing social responsibility in marketing; it focuses on caring for both customers and society.
A sample selected from employees in Al-Kut Textile Lab has been conducted in order to achieve the goal of the study. The researcher has devoted the questionnaire as a method of data collection to accomplish the study and achieve its purposes. Sixty questionnaires have been distributed. The statistical application (SPSS v.16) has been used to analyze data. It has been found that Al-Kut Textile Lab is able to be adapted with marketing variables and to fulfill orders following thoughtful plans. The study recommends strengthening market researches to predict future needs of customers.
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