Employing Price Policies to Achieve Customer Loyalty: an Analytical Study of the Opinions of a Sample of Customers of Korek Telecom Companys
Keywords:
price policies, customer loyaltyAbstract
The issue of price policies and customer loyalty recent decades has received prominent attention by most researchers, That is, the goal of the current study lies in diagnosing the relationship between price policies and customer loyalty, by identifying the role played by (price policies) Its dimensions (stay, maximization of porn, market share leadership, product quality). Its dimensions (stay,profit maximization, market share, product quality. the effectiveness of dealing with customer loyalty by its dimensions (behavioral ,situational).As for the second main hypothesis (there is an impact of the price policies in customer loyalty, and therefore in order to diagnose this relationship, the opinions of 110 employees of the Korek Telecom Company. were surveyed, and (100) were recovered, valid for analysis, at a rate of (91%), Use SPSS.V24,a set of statistical methods were adopted, such as the arithmetic mean, standard deviation, correlation coefficient Person, regression coefficient, deviation coefficient R2 and Cronbach's alpha coefficient to test the validity of the study's hypotheses. The study determined the first main hypothesis, which is that there is a statistically significant correlation between the price policies and customer loyalty, The results were summarized to the existence of a correlation and a statistically significant effect of the price policies knowledge creationto indicate the socialization of the employees of the Korek Telecom Company, which improves dealing with customer loyalty in order to ensure the development and balance between the price policies the skills of dealing with customer loyalty among the employees of the Korek Telecom Company.
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