Understanding the Use of ChatGPT Among Faculty Members From the Perspective of Technology Acceptance Model (TAM): an Applied Study at University of Warith Al-anbiyaa

Authors

  • Mohammed Nabeel Hadi Haboobi Al-Furat Al-Awsat Technical University, Administrative Technical College / Kufa

DOI:

https://doi.org/10.31150/ajebm.v7i7.2822

Keywords:

Technology Acceptance Model, ChatGPT, TAM

Abstract

This study investigated the acceptance and use of ChatGPT among lecturers at Warith Al-Anbiyaa University through the lens of Technology Acceptance Model (TAM) while PLS-SEM for data analysis. The sample consisted of faculty member in which 168 valid responses were collected. Findings showed confirmed that all hypotheses were supported. The results show that perceived ease of use significantly affect perceived usefulness, while perceived usefulness does positively impact attitudes towards use. In addition, intention to use has a significant impact on intention to use behavior, which in turn affects actual use. The results illustrate the importance perceived ease of use and perceived usefulness in shaping faculty members’ attitudes and opinions, leading to better acceptance of ChatGPT. Results of the study provides practical recommendations for improving the user experience, providing training and support, enhancing success stories, encouraging feedback for iterative development, and ChatGPT integration into the existing workflow.

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Published

2024-06-19

How to Cite

Haboobi, M. N. H. . (2024). Understanding the Use of ChatGPT Among Faculty Members From the Perspective of Technology Acceptance Model (TAM): an Applied Study at University of Warith Al-anbiyaa. American Journal of Economics and Business Management, 7(7), 11–19. https://doi.org/10.31150/ajebm.v7i7.2822

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