Understanding the Use of ChatGPT Among Faculty Members From the Perspective of Technology Acceptance Model (TAM): an Applied Study at University of Warith Al-anbiyaa


  • Mohammed Nabeel Hadi Haboobi Al-Furat Al-Awsat Technical University, Administrative Technical College / Kufa




Technology Acceptance Model, ChatGPT, TAM


This study investigated the acceptance and use of ChatGPT among lecturers at Warith Al-Anbiyaa University through the lens of Technology Acceptance Model (TAM) while PLS-SEM for data analysis. The sample consisted of faculty member in which 168 valid responses were collected. Findings showed confirmed that all hypotheses were supported. The results show that perceived ease of use significantly affect perceived usefulness, while perceived usefulness does positively impact attitudes towards use. In addition, intention to use has a significant impact on intention to use behavior, which in turn affects actual use. The results illustrate the importance perceived ease of use and perceived usefulness in shaping faculty members’ attitudes and opinions, leading to better acceptance of ChatGPT. Results of the study provides practical recommendations for improving the user experience, providing training and support, enhancing success stories, encouraging feedback for iterative development, and ChatGPT integration into the existing workflow.


Download data is not yet available.


Abbasi, M. S., Shah, F., Doudpota, S. M., Channa, N., & Kandhro, S. (2013). Theories and Models of Technology Acceptance Behaviour: A Critical Review of Literature. Sindh University Research Journal-SURJ (Science Series), 45(1).

Alfadda, H. A., and H. S. Mahdi. 2021. “Measuring Students’ Use of Zoom Application in Language Course Based on the Technology Acceptance Model (TAM).” Journal of Psycholinguistic Research. doi: 10.1007/s10936-020-09752-1.

Alomary, A., & Woollard, J. (2015). How is technology accepted by users? A review of technology acceptance models and theories.

Al-Rahmi, A. M., A. K. Ramin, M. M. Alamri, and ... 2019. “Evaluating the Intended Use of Decision Support System (DSS) via Academic Staff: An Applying Technology Acceptance Model (TAM).” Int J Eng Adv ….

Alzoubi, H. M. (2024). Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective. International Journal of Data and Network Science, 8(3), 1599-1606.

Bradley, J. (2009). The technology acceptance model and other user acceptance theories. Handbook of research on contemporary theoretical models in information systems research, 277-294.

Camilleri, M. A., and L. Falzon. 2021. “Understanding Motivations to Use Online Streaming Services: Integrating the Technology Acceptance Model (TAM) and the Uses and Gratifications Theory (UGT).” Spanish Journal of Marketing-ESIC. doi: 10.1108/SJME-04-2020-0074.

Cheng, E. W. L. 2019. “Choosing between the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM).” Educational Technology Research and Development. doi: 10.1007/s11423-018-9598-6.

Davis, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems. Cambridge, MA, 17.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.

Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: three experiments. International journal of human-computer studies, 45(1), 19-45.

Guner, H., and C. Acarturk. 2020. “The Use and Acceptance of ICT by Senior Citizens: A Comparison of Technology Acceptance Model (TAM) for Elderly and Young Adults.” Universal Access in the Information Society. doi: 10.1007/s10209-018-0642-4.

Hair, J., Hult., Ringle, C. & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM. Los Angeles: Sage.

Han, J. H., and H. J. Sa. 2022. “Acceptance of and Satisfaction with Online Educational Classes through the Technology Acceptance Model (TAM): The COVID-19 Situation in Korea.” Asia Pacific Education Review. doi: 10.1007/s12564-021-09716-7.

Lazim, C., N. D. B. Ismail, and M. Tazilah. 2021. “Application of Technology Acceptance Model (TAM) towards Online Learning during Covid-19 Pandemic: Accounting Students Perspective.” Int. J. Bus. Econ. Law.

Majid, F. Abd, and N. Mohd Shamsudin. 2019. “Identifying Factors Affecting Acceptance of Virtual Reality in Classrooms Based on Technology Acceptance Model (TAM).” Asian Journal of University ….

Manis, K. T., and D. Choi. 2019. “The Virtual Reality Hardware Acceptance Model (VR-HAM): Extending and Individuating the Technology Acceptance Model (TAM) for Virtual Reality Hardware.” Journal of Business Research.

Masrom, M. (2007). Technology acceptance model and e-learning. Technology, 21(24), 81.

Putri, G. A., A. K. Widagdo, and D. Setiawan. 2023. “Analysis of Financial Technology Acceptance of Peer to Peer Lending (P2P Lending) Using Extended Technology Acceptance Model (TAM).” Journal of Open Innovation ….

RAHMAN, SFABD, M. Yunus, and ... 2019. “A Technology Acceptance Model (TAM): Malaysian ESL Lecturers’ Attitude in Adapting Flipped Learning.” Jurnal Pendidikan ….

Saif, N., S. U. Khan, I. Shaheen, F. A. ALotaibi, and ... 2024. “Chat-GPT; Validating Technology Acceptance Model (TAM) in Education Sector via Ubiquitous Learning Mechanism.” Computers in Human ….

Sarasati, R., and E. D. Madyatmadja. 2020. “Evaluation of E-Government LAKSA Services to Improve the Interest of Use of Applications Using Technology Acceptance Model (TAM).” IOP Conference Series: Earth and …. doi: 10.1088/1755-1315/426/1/012165.

Teo, T. (2011). Technology acceptance in education: research and issues. Rotterdam: SensePublishers.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.

Wicaksono, A. R., E. Maulina, M. Rizal, and ... 2023. “Technology Accepted Model (TAM): Applications in Accounting Systems.” Journal of Law and ….




How to Cite

Haboobi, M. N. H. . (2024). Understanding the Use of ChatGPT Among Faculty Members From the Perspective of Technology Acceptance Model (TAM): an Applied Study at University of Warith Al-anbiyaa. American Journal of Economics and Business Management, 7(7), 11–19. https://doi.org/10.31150/ajebm.v7i7.2822