American Journal of Economics and Business Management https://globalresearchnetwork.us/index.php/ajebm <p align="justify"><strong>American Journal of Economics and Business Management (AJEBM)</strong> is a double-blind peer-reviewed, bi-monthly e-journal from the USA, with a strong Editorial Board and a tested rapid peer review system. <strong>AJEBM</strong> intends to contribute to the development and deployment of knowledge on management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, and public administration; thus feeding scholars, researchers, and practitioners with valuable new insights from theory and practice.</p> "GLOBAL RESEARCH NETWORK" LLC (USA) en-US American Journal of Economics and Business Management 2576-5973 Issues of Developing a Strategy for Successful Small Business Development Through Competitiveness https://globalresearchnetwork.us/index.php/ajebm/article/view/3270 <p>Currently, small business is becoming an important strategy for every country, with the help of which the state ensures the growth of its economy. As we know, an important factor in business development is its competitiveness, and its factor is its superiority in quality and efficiency. In this article, we will discuss the issues of developing a strategy for the successful development of small businesses through competitiveness. Strategic objectives for ensuring competitiveness the factors influencing it, possibilities of creation of products and services are analyzed. At the end of the article, scientific proposals and recommendations are given on the development of a strategy aimed at taking measures aimed at achieving the success of small businesses through competitiveness.</p> Melibayeva Gulxon Nazrullayevna Copyright (c) 2025 Melibayeva Gulxon Nazrullayevna https://creativecommons.org/licenses/by/4.0 2025-02-04 2025-02-04 8 2 478 485 10.31150/ajebm.v8i2.3270 The Influence Study Between Organizational Culture and Organizational Performance in Henan Higher Education https://globalresearchnetwork.us/index.php/ajebm/article/view/3272 <p>The critical role of organizational culture in business development has been widely validated in the global business arena. However, the core issue that the theoretical and business communities are now focusing on is how to accurately assess the organizational culture of an enterprise and deeply integrate it with the actual operation of the enterprise to make it a powerful tool for improving organizational performance and competitiveness. This study turns the perspective to the field of higher education in China to explore in depth the interrelationship between organizational culture and organizational performance. Research has found that a positive organizational culture is a powerful engine for performance. Negative organizational culture, on the other hand, acts as a heavy shackle that hinders performance. In addition, organizational performance feeds and shapes organizational culture. Based on the above findings, this study further proposes strategies for integrating organizational culture and performance. First, clarify the cultural vision and anchor the value coordinates. Second, focus on cross-cultural integration and expand diversified horizons. Third, deepen the role of leadership and lead the cultural construction. The results of this research are expected to provide ideas and methods with reference value for human resource management in Chinese higher education and help universities optimize their management mode, improve overall performance, and achieve sustainable development.</p> Gao Shan Copyright (c) 2025 Gao Shan https://creativecommons.org/licenses/by/4.0 2025-02-07 2025-02-07 8 2 486 497 10.31150/ajebm.v8i2.3272 Attracting Investments In The Service Sector Production https://globalresearchnetwork.us/index.php/ajebm/article/view/3274 <p>Research analyzes service sector investments to determine their effects on Uzbekistan's economic growth. The substantial sector growth has led to a 58.4% GDP contribution in 2023 but investors both foreign and local continue to face essential barriers to entry. The study varies from other research by establishing that stakeholders need better knowledge regarding the modernization approaches and structural modifications needed to draw investments successfully. The research evaluates investment patterns together with regulatory overview data through mixed research approaches to discuss financial frameworks and economic data analysis. The analysis indicates that financial services keep expanding in size and microfinance institutions keep increasing while economic zones demonstrate remarkable success in pursuing FDI. Sustainable growth faces challenges from regulatory barriers alongside deficient digital infrastructure along with insufficient workforce competence. The sector’s productivity would increase significantly by adopting three critical improvements including investment policy liberalization and better digital infrastructure and improved occupational training systems.</p> Shermatov Akhror Abdikhakimovich Copyright (c) 2025 Shermatov Akhror Abdikhakimovich https://creativecommons.org/licenses/by/4.0 2025-01-24 2025-01-24 8 2 498 504 10.31150/ajebm.v8i2.3274 The Role of The Global Economy and Innovative Approaches in Tourism Market Development https://globalresearchnetwork.us/index.php/ajebm/article/view/3275 <p>This article analyzes the impact of the global economy on the tourism market and the role of innovative approaches in tourism development. Such innovative trends as digital technologies, blockchain systems, ecotourism and medical tourism play an important role in increasing the competitiveness of the tourism industry. The article gives recommendations on the strategy of tourism development in Uzbekistan, the impact of global economic and innovation changes on the development of the industry, the introduction of advanced information technologies.</p> Nazarova Hulkar Shohbek qizi Copyright (c) 2025 Nazarova Hulkar Shohbek qizi https://creativecommons.org/licenses/by/4.0 2025-01-24 2025-01-24 8 2 505 510 10.31150/ajebm.v8i2.3275 From Desire to Decision: How Hedonistic Lifestyle, Brand Trust, Product Quality, and Price Perception Influence iPhone Purchases Among Students https://globalresearchnetwork.us/index.php/ajebm/article/view/3281 <p>In the rapidly evolving digital era, smartphones have become more than just communication tools—they are status symbols, lifestyle enablers, and technological investments. This study examines how hedonistic lifestyle, brand trust, product quality, and price perception influence students' decisions to purchase iPhones. Using a quantitative approach, data was collected from 100 university students in Jember Regency who own an iPhone. Multiple linear regression analysis was employed to determine the significance of each factor. The findings reveal that all four variables—hedonistic lifestyle, brand trust, product quality, and price perception—positively and significantly impact purchase decisions. Among these, price perception emerges as the most influential factor, indicating that while iPhones are perceived as premium products, students still weigh their financial value before making a purchase. The study highlights that brand trust plays a crucial role in reinforcing students' confidence in Apple products, while product quality remains a key determinant in sustaining consumer loyalty. Additionally, the influence of a hedonistic lifestyle suggests that social trends and personal gratification significantly drive purchasing behavior. These insights provide valuable implications for marketers and businesses in crafting effective strategies to engage young consumers in a competitive market.</p> Intan Setia Agustin Nursaidah Nursaidah Jekti Rahayu Copyright (c) 2025 Intan Setia Agustin, Nursaidah Nursaidah, Jekti Rahayu https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 511 520 10.31150/ajebm.v8i2.3281 Exploring the Impact of Digital Marketing Strategies and Customer Perception on Brand Loyalty: Evidence from Eiger Store Jember https://globalresearchnetwork.us/index.php/ajebm/article/view/3282 <p>This study explores the influence of social media marketing, customer experience, and influencers on brand loyalty among Eiger customers in Jember. As digital marketing continues to evolve, understanding how these factors shape consumer loyalty is crucial for businesses. Using a quantitative approach, this research employs multiple linear regression analysis on data collected from 120 respondents through purposive sampling. The findings indicate that social media marketing significantly enhances brand loyalty by fostering stronger engagement and trust. Similarly, customer experience plays a vital role in shaping consumer perceptions, as positive interactions create emotional connections that encourage long-term commitment. Furthermore, influencers serve as key opinion leaders whose credibility and appeal strengthen consumer trust and loyalty toward the brand. These results highlight the importance of a well-integrated digital marketing strategy that prioritizes interactive social media engagement, consistent and meaningful customer experiences, and collaborations with relevant influencers. By optimizing these factors, businesses can enhance customer retention and maintain a competitive edge in an increasingly dynamic marketplace.</p> Bagus Tri Swasono Bayu Wijayantini Yohanes Gunawan Wibowo Copyright (c) 2025 Bagus Tri Swasono, Bayu Wijayantini, Yohanes Gunawan Wibowo https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 521 525 10.31150/ajebm.v8i2.3282 Prospects for The Development of The Electrical Engineering Industry in The Conditions of The Digital Economy https://globalresearchnetwork.us/index.php/ajebm/article/view/3283 <p>The article explores in detail the factors that influence the use of energy sources, economic growth and economic efficiency in the development of the electrical industry in the conditions of the digital economy in Uzbekistan. Alternative energy utilization rates have been analyzed over the last decade. In the regions, an analysis has been carried out of QTEM in energy production, energy consumption per capita and indicators of its use.</p> Uraimjonov Azizbek Raxmonjon Ugli Copyright (c) 2025 Uraimjonov Azizbek Raxmonjon Ugli https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 526 530 10.31150/ajebm.v8i2.3283 Analysis of The Main Trends of Changes in The Development of Industrial Sectors of Fergana Region https://globalresearchnetwork.us/index.php/ajebm/article/view/3284 <p>This article analyzes the basic trends in the development of industrial sectors in Fergana valley and discusses their impact on the economy. This analysis reveals opportunities for increasing the potential of industrial sectors in Fergana region.</p> D. Ziyayeva Copyright (c) 2025 D. Ziyayeva https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 531 535 10.31150/ajebm.v8i2.3284 The Impact of Manipulating Management Accounting Tools on The ‏Strategic Capability of The Organizations of Iraq https://globalresearchnetwork.us/index.php/ajebm/article/view/3285 <p>In the current context of a competitive and sometimes aggressive environment, companies increasingly need professionally trained human resources, material and financial resources, as well as advanced technological resources that allow them to better position themselves on the market, to be sustainable and to ensure a real picture of its performance in order to beat the competition and penetrate other market segments. In this context, the management of any company must update its strategies, operating methods, be able to anticipate, act and mitigate the consequences of practicing creative accounting. The purpose of this article is to present the impact of creative accounting on management accounting, as well as the perception of Iraqi professionals and students/masters on delineating the permissive side from the fraudulent side of creative accounting in view of the efforts that Iraqi regulatory bodies are making to alignment with international practice. The existence of high corruption, the need to adopt accounting based on commitments instead of cash accounting, the lack of transparency of accounting, the improvement of the budget law, the reform of the financial system, are just a few factors that reveal the existence of a fine line between the permissive side and the fraudulent side of accounting creative with an impact on managerial accounting.</p> Alnujaimi Aws Saeed Mirdan Copyright (c) 2025 Alnujaimi Aws Saeed Mirdan https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 536 551 10.31150/ajebm.v8i2.3285 Green Innovation and Digitalization in Uzbekistan: Challenges, Opportunities, and Policy Imperatives for Sustainable Development https://globalresearchnetwork.us/index.php/ajebm/article/view/3288 <p>The increasing global focus on sustainable development has prompted a growing interest in understanding the roles of green innovation and digitization in fostering economic, environmental, and social sustainability, particularly within emerging economies like Uzbekistan.This study employs Structural Equation Modeling (SEM) to investigate the pivotal roles of green innovation and digitization in fostering sustainable development within the context of Uzbekistan, emblematic of challenges and opportunities for emerging economies. The study performs an extensive concept-based examination to evaluate how these measures affect economic expansion and ecological preservation and social fairness. Sustainable development obtains enhanced benefits from both green innovation and digitization because these frameworks help drive economic performance and protect the environment and improve social outcomes. The study emphasizes the vital importance of institutional backing coupled with financial rewards and stakeholder collaboration because it underscores the necessity of efficient sustainable practice and technology implementation.</p> Gabriel Ayodeji Ogunmola Copyright (c) 2025 Gabriel Ayodeji Ogunmola https://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 8 2 552 566 10.31150/ajebm.v8i2.3288 The Relevance of Using Artificial Intelligence Technologies in The Activities of Fish Farming Enterprises Specializing in Small Business Entities in Uzbekistan https://globalresearchnetwork.us/index.php/ajebm/article/view/3289 <p>One of the most effective methods for transitioning to a new technological order in successful business management is to expand the use of artificial intelligence and the digital transformation of society. This topic is crucial for conducting research to assess the prospects of implementing artificial intelligence technologies in fish farming enterprises established by small business entities in Uzbekistan. This article discusses the relevance of applying artificial intelligence, which is considered one of the key technologies for developing the digital economy today, in fish farming enterprises specialized in small business entities. It also examines the ongoing efforts in our country in this regard, the main features of artificial intelligence technologies, the challenges of implementing these technologies in fish farming, and their solutions, as well as an analysis of the expected results. The article systematizes the accumulated experience and practices related to the use of artificial intelligence technologies in the fish farming sector and identifies the positive and negative consequences of using neural networks in business processes.</p> Vazirov Azamat Yoqubjanovich Copyright (c) 2025 Vazirov Azamat Yoqubjanovich https://creativecommons.org/licenses/by/4.0 2025-02-13 2025-02-13 8 2 567 573 10.31150/ajebm.v8i2.3289 Development Stages and Trends of Islamic Finance in Global Practice https://globalresearchnetwork.us/index.php/ajebm/article/view/3290 <p>This scientific article analyzes the development of Islamic finance in recent years. Through the analysis, it demonstrates the growing assets of Islamic finance and the increasing share of Islamic financial services, using descriptive statistical methods. Additionally, the position of the Islamic finance industry in the global financial services market is evaluated, and its development stages and distinctive features are identified. Factors and conditions influencing the development of Islamic finance have been studied. The article also examines key achievements in the scientific research conducted on this topic and discusses the perspectives on Islamic finance proposed in these studies.</p> Sherzod Ziyo Azamat o‘g‘li Copyright (c) 2025 Sherzod Ziyo Azamat o‘g‘li https://creativecommons.org/licenses/by/4.0 2025-02-13 2025-02-13 8 2 574 579 10.31150/ajebm.v8i2.3290 Current Issues of Cost Accounting in Non-Governmental Educational Organizations Operating in Uzbekistan https://globalresearchnetwork.us/index.php/ajebm/article/view/3294 <p>The research investigates essential elements of cost accounting practices in non-governmental educational organizations in Uzbekistan. The research examines NGEO cost structures by analyzing direct versus indirect expenses which affect educational service costs in separate sections. These institutions currently face difficulties when trying to synchronize their financial operations with international accounting rules following governmental sector reforms which aim to improve education sector transparency and efficiency.The research design adopts a qualitative method to understand how non-governmental educational organizations distribute expenses between operational and non-operational activities. Financial management gets assessed through analysis of three main cost elements: material expenses and wages and depreciation share. Reliable data about accounting methods at "Tasdiq A’lo O’quv" and "Istiqbolli Talim" shows the techniques these institutions use to report finances and categorize costs and recognize expenses. The research results demonstrate that financial sustainability depends on having a structured accounting system which follows international reporting principles for effective management of costs. The research presents numeric recommendations to maximize cost management in NGEOs by adopting segmental reporting standards alongside cutting-edge accounting techniques. These findings help the educational sector develop its financial practice standards while providing policy and administrative leaders with useful guidelines for better financial reporting in NGEOs.</p> Mustafoev Azimjon Farrukhovich Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0 2025-02-11 2025-02-11 8 2 580 586 10.31150/ajebm.v8i2.3294 Strategic Intelligence and its Role in Supporting Job Merit https://globalresearchnetwork.us/index.php/ajebm/article/view/3297 <p>This study intends to examine the contribution that strategic intelligence has towards the determination of job merit in the organizational setting based on the specified sample. The sample size constituted 110 individuals. With a view to attaining the objective of the study, two main hypotheses were formulated to be tested through a series of statistical tools like weighted mean, standard deviation, relative importance, correlation coefficient and regression equation. After analyzing the data collected by the questionnaire form that was designed according to the scales of the strategic intelligence construct (Akhgar &amp; Yates, 2013) and the scale of the job merit variable (Al-Shennawi et al., 2021), the study has reached several conclusions, the most outstanding of which is that the research sample has a clear concept about the major and minor studies and that the increase in the impact of strategic intelligence within the working environment has clear implications for finding supportive behaviors of job merit indicators, including the utilization of all available opportunities and resources and giving full support by the management after determining the strong sides and weak sides in the work environment. The study ended with many suggestions; the most important is how much the organizations need to gather all their potentials in creating a vision of the future and organized thoughts for all requirements of work, supported by providing everything that will raise the motivation of workers and bring them to be included in decisions and work as well to forecast the future.</p> Thawra Abed Kareem Copyright (c) 2025 Thawra Abed Kareem https://creativecommons.org/licenses/by/4.0 2025-02-14 2025-02-14 8 2 587 607 10.31150/ajebm.v8i2.3297 Management Information Systems Integration in the Oil and Gas Industry https://globalresearchnetwork.us/index.php/ajebm/article/view/3300 <p>Today, companies cannot function without information technologies, which are vital for optimizing processes and enhancing the integration and coordination of activities. The oil and gas industry is one of the largest in the world, and to achieve interoperability and, ultimately, optimization, it is imperative that field, plant, and enterprise information systems (IS) work together effectively. This paper will review various models of information systems integration, list the different types of information systems utilized by the upstream and downstream sectors of the petroleum industry, and rely on expert opinions to determine the most suitable model for this sector.</p> Oday Hussein Ali Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0 2025-02-13 2025-02-13 8 2 608 620 10.31150/ajebm.v8i2.3300 Financial and Distribution Challenges in Poultry Farming: Evidence from Uzbekistan https://globalresearchnetwork.us/index.php/ajebm/article/view/3301 <p>Poultry farming is very important to inform the food security and economic growth, however, performance of financial and distribution efficiency is important and here is the same in Uzbekistan. Present research studies estimate the production economics, but there is a gap in the literature on the combined effect of feed costs, market access, logistics and government support on profitability. However, in addressing this gap through this study, a multiple linear regression (MLR) model is applied to deal with data collected from 500 poultry farmers and distributors. The finding of the study shows that feed cost (–2.4) has the greatest negative impact across the performance while market access (12.1) and government support (14.5) increases the financial performance. Logistics issues (-7.8) make profit extremely challenging owing to poor infrastructure and poor cold storage. Solution: The study argues for targeted policies including feed subsidies, better transport infrastructure as well as direct to consumer sales platform. They provide data driven policy recommendation for improving poultry farming efficiency and financial stability to agricultural economics.</p> Begjanov Berdakh Najimovich Copyright (c) 2025 Begjanov Berdakh Najimovich https://creativecommons.org/licenses/by/4.0 2025-02-14 2025-02-14 8 2 621 627 10.31150/ajebm.v8i2.3301 The Impact of Administrative Communications in Enhancing The Effectiveness of Administrative Decisions Among Employees of The Iraqi Postal Sector, Yarmouk Branch, Baghdad Governorate - Iraq, an Applied Study https://globalresearchnetwork.us/index.php/ajebm/article/view/3303 <p>The research aimed to examine the importance of administrative communications in achieving the effectiveness of administrative decisions, while the study dealt with two dimensions (official communications - informal communications) in order to achieve the objectives of the study, as the study took employees of the Iraqi postal sector - Yarmouk branch - Baghdad - Iraq, as a sample of the study, while The study followed the descriptive analytical approach. The study tool consisted of a questionnaire distributed to a number of (22) employees of the Iraqi Post Office in Baghdad Governorate, Iraq. A number of (15) questionnaires were retrieved, of which (5) were invalid, while there were (10) questionnaires valid for application. The study, while the research followed the descriptive analytical method, was also based on a number of independent variables related to the personal characteristics of the study individuals, which are (gender, age, educational level, years of experience, job title, precise specialization), while the study concluded that there is a direct relationship between Official communications and the effectiveness of administrative decisions. That is, the more formal and informal communications there are, the more effective the organization’s administrative decisions become..</p> Dunea Taleb Khadum Copyright (c) 2025 Dunea Taleb Khadum https://creativecommons.org/licenses/by/4.0 2025-01-24 2025-01-24 8 2 628 650 10.31150/ajebm.v8i2.3303 Paradoxical Leadership and its Impact on the Formation of Perceived Organizational Image: An Exploratory Study at the College of Administration and Economics, University of Basrah https://globalresearchnetwork.us/index.php/ajebm/article/view/3304 <p>The current study aimed to explore the correlation and impact relationships between paradoxical leadership and perceived organizational image at the College of Administration and Economics. The research problem was characterized by the ambiguity and distortion surrounding the perceived organizational image, as some employees lack a connection to both the internal and external organizational image and do not actively work to preserve it. The study sought to verify the adoption of paradoxical leadership as a leadership style and to assess the clarity of the organizational image within the surveyed college. A questionnaire was distributed to 140 individuals, from which 128 valid responses were retrieved and analyzed. The findings revealed a correlation and impact relationship between paradoxical leadership and perceived organizational image at the overall level. The study recommended separating hierarchical relationships from personal relationships in managing college affairs to achieve a state of balance, maintain equal distances, and interact with employees uniformly to establish a unified organizational image among all members.</p> Asst. Prof. Zaid Sadeq Majid Asst. Lect. Hussein Jafar Ghanim Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0 2025-02-17 2025-02-17 8 2 651 667