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Vol. 7 No. 7 (2024): July

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Strategies For Increasing The Income Of Cayenne Pepper Farming In Tangsil Wetan Village, Wonosari Sub-District, Bondowoso Regency

https://doi.org/10.31150/ajebm.v7i7.2848
Eko Soemarjono
Faculty of Agriculture, Bondowoso University

Corresponding Author(s) : Eko Soemarjono

ekosoemarjono2525@gmail.com

American Journal of Economics and Business Management, Vol. 7 No. 7 (2024): July

Abstract

Tangsil Wetan Village, Wonosari District, Bondowoso Regency, East Java, is one of the cayenne pepper production centers in Bondowoso Regency. So the cayenne pepper farming business in Tangsil Wetan Village needs to be analyzed regarding the feasibility of its cost efficiency. The farming business and its strategy for increasing income are carried out using the FFA [Force Field Analysis] method. The aim of the research is [1] determine the efficiency of cayenne pepper farming. [2] find out strategies for developing income from cayenne pepper farming. The method for determining the research location was purposive, because Tangsil Wetan village has the potential to produce cayenne pepper. The number of respondents to this study was 30 respondents using a simple random sampling method. The analytical methods used were cost, revenue and income analysis, cost efficiency analysis, and force field analysis [FFA]. The research results mean the total average cost is IDR. 240,225,000,-/hectare/season. Average total revenue Rp.661,557,000,-/hectare/season, Average total income Rp.421,332,000/hectare/season. Cost efficiency level of 2.75. Income development strategy from FFA research results is driving factor of 3.23. and the inhibiting factor is 1.72, so the strategy is in a positive direction or has prospective market opportunities.

Keywords

Cayenne Pepper FFA Bondowoso
Eko Soemarjono. (2024). Strategies For Increasing The Income Of Cayenne Pepper Farming In Tangsil Wetan Village, Wonosari Sub-District, Bondowoso Regency. American Journal of Economics and Business Management, 7(7), 125–134. https://doi.org/10.31150/ajebm.v7i7.2848
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