Development and Promotion of Military-Sports Tourism in Uzbekistan: Challenand Prospects
DOI:
https://doi.org/10.31150/ajebm.v7i9.2941Keywords:
Military and Sports Tourism in the Republic of Uzbekistan, Domestic and International Tourism Market, Destination.Abstract
Military-sports tourism in Uzbekistan has emerged as a growing sector, yet its development is still in its early stages, with many untapped opportunities. Despite the country's rich natural and cultural resources, the lack of structured programs and limited awareness hampers its potential. This study addresses the gap by analyzing the current state of military-sports tourism and identifying areas for improvement. Utilizing qualitative methods, including interviews and document analysis, the research uncovers key challenges, such as inadequate infrastructure and minimal promotion efforts. Findings reveal that, while the sector is supported by government initiatives, more focused strategies are needed to enhance international and domestic tourist flow. The results highlight the importance of a comprehensive regulatory framework and targeted investment to improve tourism outcomes. These implications suggest that with proper development, military-sports tourism could significantly contribute to Uzbekistan's tourism economy and cultural visibility.
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