A STUDY ON CUSTOMER’S PERCEPTION TOWARDS DEBIT CARD USERS IN PUBLIC AND PRIVATE SECTOR BANKS AT DHARMAPURI DISTRICT
DOI:
https://doi.org/10.31150/ajebm.Vol1.Iss3.32Keywords:
Debit Card, Credit Card, Sector BankAbstract
Debit card use at the point of sale has grown dramatically in recent years in India and now exceeds the number of credit card transactions.The debit cards are used to withdraw cash from an ATM, purchase of goods and services at Point of Sale, E-commerce online purchase both domestically and internationally.However, it can be used only for domestic fund transfer from one person to another. This paper attempts to study about the customer perception of debit card usages in the banking industry and satisfaction of debit card holders.
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References
1. Hirschman,Elizabeth, “Consumer Payment Systems:The Relationship of Attribute Structure to Preference and Usage,” Journal of Business,1982 ,55 (4),531-545.
2. Stavins,Joanna, “Effect of Consumer Characteristic on the Use of Payment Instruments,”New England Economic Review,2001(3),19-31.
3. Zinman,Jonathan,”Debit or Credit?,”2005.Working paper ,Dartmouth University.
4. ATMand Debit News,EFTData Book,”September 15,2005,5(44).
5. Hancock,Diana and DavidB.Humphry,”payment Transactions,Instruments,and Systems:ASurvey, ”Journal of Banking and Finance,1998,21(11-12).
6. http://www.businessdictionary.com/definition/customer-perception.html#ixzz3fNWGiipG
2. Stavins,Joanna, “Effect of Consumer Characteristic on the Use of Payment Instruments,”New England Economic Review,2001(3),19-31.
3. Zinman,Jonathan,”Debit or Credit?,”2005.Working paper ,Dartmouth University.
4. ATMand Debit News,EFTData Book,”September 15,2005,5(44).
5. Hancock,Diana and DavidB.Humphry,”payment Transactions,Instruments,and Systems:ASurvey, ”Journal of Banking and Finance,1998,21(11-12).
6. http://www.businessdictionary.com/definition/customer-perception.html#ixzz3fNWGiipG
Published
2018-07-31
How to Cite
Krishnan, P. D. S., & Senthilkumar, C. (2018). A STUDY ON CUSTOMER’S PERCEPTION TOWARDS DEBIT CARD USERS IN PUBLIC AND PRIVATE SECTOR BANKS AT DHARMAPURI DISTRICT. American Journal of Economics and Business Management, 1(3), 67–73. https://doi.org/10.31150/ajebm.Vol1.Iss3.32
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