Implementation of Marketing Strategy in Car Dealers (On The Example of The Brand “Lada Uzbekistan”)

Abstract

This article analyzes the process of developing and implementing marketing strategies in car sales and dealerships using the example of the “Lada Uzbekistan” brand. The study discusses the basic principles of marketing, strategies aimed at creating competitive advantages, meeting customer needs and developing the brand. Quantitative and qualitative analyses, customer opinion surveys, statistical data and market analysis were used as research methodologies. According to the results of the study, it is shown how the marketing strategies of the “Lada Uzbekistan” brand successfully work in different market segments and offers suggestions aimed at increasing the company’s competitiveness. The success of car dealerships depends on their ability to develop effective marketing plans because these plans provide enduring profits and market superiority together with customer retention. With an emphasis on the brand "LADA Uzbekistan," this research investigates the use of marketing methods in the automobile industry. Strategic marketing strategies applied to the Uzbek automobile industry determine the effects on both consumer perception and sales performance as well as brand position. The thorough analysis of digital marketing and conventional advertising and sales promotions and pricing tactics and customer relationship management as marketing approaches studies their impact on consumer conduct in this article. The research reviews different methods used to develop unique marketing strategies and customer segments that drive successful brand success in competitive markets. This study recognizes that LADA Uzbekistan must overcome several implementation obstacles in marketing plans which include changing customer preferences and regulatory constraints alongside economic market fluctuations alongside international and local automotive industry competition.