Cultural Differences in Business Communication as a Key Factor in International Business Relationship
DOI:
https://doi.org/10.31150/ajebm.v8i7.3797Keywords:
Intercultural Communication Differences, If Not Mediated with Appropriate Strategies Drawing on Intercultural Competence Frameworks, Will Hinder The Effectiveness of International Business RelationsAbstract
As international businesses continue to expand in relation to global connectivity, the effectiveness of communication through cultural borders becomes imperative for successful operations. The deep-seated aspects of communication relationships which are cultural in nature, tend to shape the longevity and quality of relations more than fluency in a given language. This paper seeks to analyze the impact of cultural differences on communication in international business using Hofstede’s cultural dimensions theory and Hall’s high versus low context communication theory as frameworks. Employing a mixed-methods design, the research collects data from 62 cross-cultural business professionals across Europe, Asia, and Central Asia. Quantitative results show over 70% of respondents reported experiencing cultural differences-related communication issues as a result of hierarchy, time orientation, and directness. Furthermore, qualitative data emphasize intercultural adaptation techniques of camouflaged translation, strategies of clarification, and the aid of cultural mediators. Findings reinforce the need for deeper understanding of organization-wide communication flexibility, as well as the importance of strategic intercultural competence far beyond culture-badge, business courtesy policies. Through empirical evidence and established theories, this article enhances understanding of how global organizations improve communication effectiveness, trust, and collaboration across cultures. This study also outlines actionable strategies for incorporating cultural intelligence into corporate training, development of leaders, and within the communication frameworks of the organization.
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