Study of Borrowed Medical Lexicon in the Russian Language
DOI:
https://doi.org/10.31150/ajshr.v3i9.1483Keywords:
borrowing, medical terminology, advertising text, expressive-suggestive texts, linguistic material, pragmaticsAbstract
This article aims to identify the features of the linguistic process of borrowing commercial medical advertising texts from the point of view of linguistic analysis, to analyze and identify the definitions and functions of medical advertising. I propose to set the parameters of an advertising medical text, analyze its specifics, as well as identify and describe the mechanisms of influence of the text of medical advertising containing borrowings from foreign languages on the reader. On the basis of the study, it was proved that the text of medical advertising, which has borrowings from the English language, performs primarily pragmatic functions, because it is Western civilization that carries all the fundamental commercial principles of attracting customers through writing texts for advertising medical goods and services.
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