The influence of Branding and Packaging on choice an overview of the retail market
DOI:
https://doi.org/10.31150/ajebm.v2i4.100Keywords:
Consumer, Marketing, Packaging, Branding, Business, InnovationAbstract
In marketing, product packaging is very significant. Unforgettable speech influences consumer’s perception and ensures that customers keep coming back. For years, companies have been investigating how color influences purchasing decisions. Yellow color causes joy or fantasy, s - the beauty and perfect sensitivity of women's perfumes, cosmetics and lotions, black - strength and strength, and so on. The color that the company chooses for packaging influences the choice of the buyer and often influences whether consumers remember the product with love and whether consumers let it is bought again.
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References
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Khan H. Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging. Journal of Consumer Marketing. 2019 May 13.
Dzodzomenyo M, Fink G, Dotse-Gborgbortsi W, Wardrop N, Aryeetey G, Coleman N, Hill A, Wright J. Sachet water quality and product registration: a cross-sectional study in Accra, Ghana. Journal of water and health. 2018 Aug 1;16(4):646-56.
Vyas H. Packaging Design Elements and Users Perception: a context in fashion branding and communication. Journal of applied packaging research. 2015;7(2):5.
van Ooijen I, Fransen ML, Verlegh PW, Smit EG. Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food quality and preference. 2017 Dec 1;62:71-9.
Skaczkowski G, Durkin S, Kashima Y, Wakefield M. Influence of premium versus value brand names on the smoking experience in a plain packaging environment: an experimental study. BMJ open. 2017 Jan 1;7(1):e014099.
Tremelling J, All A, Lleras L, Cancel A, Jenkins D, Pina C, Goldstein D, Broxton C, Hamel S. Poor quality male latex condoms found in Dominican Republic: Quality assurance evaluation and public health impact. PloS one. 2019 Jan 7;14(1):e0210150.
Lee JG, Blanchflower TM, O'Brien KF, Averett PE, Cofie LE, Gregory KR. Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality and safety: a randomised experiment, 2018, USA. Tobacco control. 2019 Jun 4:tobaccocontrol-2018.
Skaczkowski G, Durkin S, Kashima Y, Wakefield M. Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study. BMC public health. 2018 Dec;18(1):295.
Fernqvist F, Olsson A, Spendrup S. What’s in it for me? Food packaging and consumer responses, a focus group study. British Food Journal. 2015 Mar 2;117(3):1122-35.
Khan H. Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging. Journal of Consumer Marketing. 2019 May 13.
Dzodzomenyo M, Fink G, Dotse-Gborgbortsi W, Wardrop N, Aryeetey G, Coleman N, Hill A, Wright J. Sachet water quality and product registration: a cross-sectional study in Accra, Ghana. Journal of water and health. 2018 Aug 1;16(4):646-56.
Vyas H. Packaging Design Elements and Users Perception: a context in fashion branding and communication. Journal of applied packaging research. 2015;7(2):5.
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Published
2019-12-25
How to Cite
Qadir Sofi, U. (2019). The influence of Branding and Packaging on choice an overview of the retail market. American Journal of Economics and Business Management, 2(4), 115–128. https://doi.org/10.31150/ajebm.v2i4.100
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