Influence of marketing strategic planning to achieve customer's outside satisfaction (A field study) At Wasit state company for Textile Industries
Keywords:
Marketing strategic, Quality, Price, Service 'TimeAbstract
The paper discusses the influence of marketing strategic planning to achieve the outside customer's satisfaction at Wasit state company for textile industries . The problem of research represented as following: The Iraqi organizations do not administrate a sufficient care of marketing strategic planning importance, all that may weakened its ability to fill the customer's needs and satisfaction gain. This paper relied on two hypothesis: the divergence of the research relationships and the influence between them , and in order to test the hypothesis validity all the data related to the research were collected relying on the questionnaire that prepared for that purpose, the analyzing them by using a group of statistic styles and all the results were extracted by using SPSS program. The researcher has reached to some recommendations such as; increase the concern of the supreme administration of marketing strategic planning to insure the routine revision to determine the possible marketing chances and following up all the necessary required changes in dependent systems that fit with customer's needs and satisfaction gain.
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