Analysing TV Advertising Effects on the Top-of-Mind Awareness in Pakistan
DOI:
https://doi.org/10.31150/ajebm.v5i6.1272Keywords:
TV, Advertising, Awareness, Descriptive StatisticsAbstract
Due to increased globalization, the competitive nature of discontinuous companies has resulted in the emergence of a variety of influential and appealing working systems. As a result, companies present their products through advertising, particularly television advertising, which has a strong impact on customer attention. An effective marketing plan increases brand awareness and brings attention to items. Consumers become aware of the company's goods and services because of the effects of television advertisements. The goal of the research is to figure out what customers want from TV commercials and to look at the relationship between TV commercials and smart phone brand recognition in the study area. Finally, the study finds that product type is an unimportant predictor of desire to participate in awareness through television advertising. It was also discovered that there is a link between television commercials and brand awareness. Because of television commercial awareness, smart phones have a significant impact.
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References
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