Social Media in Business
Keywords:
social media, business, marketing, social media in businessAbstract
The popular use of social media in business is one of the greatest changes in the 21st century. Social media has changed the way we connect, communicate, and collaborate with others. It has become an essential means to reach your customers, gain valuable insights, and grow your brand. It is a fast, inexpensive, and effective way to reach almost half the world’s population. Since people shop from brands on social media, you are missing out if you are not on platforms like Facebook, Instagram, and LinkedIn. Progressive businesses are wise to use social media to their advantage. Employing social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, interacting with customers, and providing market data. This is paper introduces the readers to the uses of social media in business.
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