The Role of Wolf’s Strategy in Adopting Agility Marketing Concepts a Comparative Study Between the Islamic and Al-Kafeel Universities
Keywords:
wolf strategy, agility marketing, Islamic University, Al-Kafeel UniversityAbstract
The primary objective of the present study is to examine the extent to which the wolf strategy incorporates marketing concepts of agility. This research seeks to address the existing knowledge gap by investigating the nature of the relationship between these variables. This will be achieved through a survey-based analysis of the opinions of two distinct samples from the Iraqi Al-Kafeel Islamic University. The questionnaire was used to collect the required data using a random sample method to achieve this goal. 88) a questionnaire from the Islamic University and (69) from Al-Kafeel University, which was analyzed using several statistical test available within the SPSS V24 statistical program. That is, this variable can push towards increasing the positive effect in the relationship between the wolf strategy, as well as the research finding that there are no differences between the two universities at the level of arithmetic mean, as well as at the level of the relationship and influence between the two main variables.
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