Digital Transformation as a Gateway for Enhancing Financial Performance: A Perspective from Iraqi Banking Sector Employees
DOI:
https://doi.org/10.31150/ajebm.v6i9.2430Keywords:
Digital Transformation, Digital Revolution, Financial Performance, Iraqi Banking SectorAbstract
This study seeks to investigate the subject of digital transformation by analyzing the correlation between different aspects of digital transformation and financial performance. Additionally, it aims to assess the influence of digital transformation dimensions on financial performance, particularly in the context of the diverse digital changes observed worldwide during and following the (COVID-19) pandemic. One of the notable changes observed in these revolutions is the incorporation of technology inside the banking industry. To accomplish the research aims, a survey instrument in the form of an electronic questionnaire was developed and disseminated to a sample of (103) individuals who are employed in the banking industry of Iraq. The data collected was subjected to analysis using SPSS26 software, resulting in a compilation of theoretical and practical findings as well as recommendations.
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