Realizing Marketing Opportunities Within the Electronic Supply Chain an Analytical Study on the General Company for the Manufacture of Pharmaceuticals and Medical Supplies in Samarra
Keywords:
marketing opportunities, electronic supply chain.Abstract
The study focused on capitalizing on marketing prospects within the electronic supply chain framework. The supply chain facilitates alignment between the company's operations and suppliers, ensuring seamless information, material, and service flow according to customer demands. The General Company for Pharmaceutical and Medical Supplies in Samarra served as the research field, with a final sample size of 46 individuals. The researcher employed statistical analysis of the data gathered from the surveyed company, using a five-point Likert scale questionnaire for data collection. The researcher drew several key conclusions, including the presence of substantial correlations and impacts between marketing opportunities and the electronic supply chain within the researched company.
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