AN IN-DEPTH ANALYSIS OF MARKETING ACTIVITIES IN ECONOMIC ENTITIES
Keywords:
marketing, marketing strategies of economic entities, digital marketing transformation, consumer, economic, ethical considerations and sustainability in marketingAbstract
This article explores the diverse marketing strategies and activities undertaken by economic entities, including small businesses, corporations, and nonprofits. In the ever-evolving landscape of global commerce, understanding the intricacies of these marketing activities is crucial for any economic entity looking to succeed. We delve into various marketing methodologies, digital transformation in marketing, consumer behavior analysis, and the role of data analytics in shaping marketing strategies.
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References
Principles of Marketing by Philip Kotler and Gary Armstrong: A foundational textbook offering comprehensive insights into fundamental marketing concepts, strategies, and practices.
Marketing Management by Philip Kotler and Kevin Lane Keller: This book provides an in-depth exploration of advanced marketing strategies and decision-making processes.
Journal of Marketing: Publishes peer-reviewed research on various aspects of marketing theory and practice, including consumer behavior and marketing strategy.
Harvard Business Review: Known for its insightful articles on business strategy and marketing, including case studies and thought leadership pieces.
Journal of Consumer Research: Focuses on scholarly research about the psychology of consumer behavior and its implications for marketing.
Stanford Graduate School of Business Case Studies: Provides case studies focusing on innovative marketing strategies and digital marketing trends.
