University Student’s Perspective on Convenient Food: With Special Reference to Bilaspur City Chhattisgarh

Abstract

Many students do not have time or cooking skills to prepare food especially students who live as tenants and paying guests. The students go for convenient food specially baked or fried food, partially cooked food, frozen items, beverages, and precut sprouts and fruits. The main objectives of the paper are: to study types of convenient food, examine the drivers for the consumption of convenient food, also study students' preferences and buying behavior attitudes towards convenient food. The study is descriptive in nature and based on secondary data. A structured closed-ended questionnaire has been formed for University students. The questionnaire was filled out by 60 students to conduct this study. A bar graph has been used to show the preferences and answers to questions. The drivers of food consumption among students are food price the major economic driver influencing purchase decisions and consumption and the Physical environment (availability and accessibility of food products, food retail environments, and time).