Digital Marketing Strategies Of Low-Budget Short Film In Jember
DOI:
https://doi.org/10.31150/ajebm.v7i7.2837Keywords:
digital marketing, marketing strategies, short filmAbstract
This study explores the use of social media to promote low-budget short films in Jember, with a particular emphasis on digital marketing tactics. Budgetary restrictions and a lack of social awareness present particular marketing obstacles for the film business, despite its profitability. The efficiency of internet marketing for short films is not well understood, as this research reveals. Three production houses were observed and interviews were conducted in order to gather data using a qualitative methodology. The study's goal is to clarify effective short film advertising tactics. The findings show that using social media to reach consumers and control marketing expenses is essential. The results suggest that making use of digital channels can greatly increase the exposure and profitability of low-budget short films.
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