The Effect of Marketing Deception on the Organization's Reputation (An Analytical Study of the Opinions of a Sample of Workers at the Baron Tourist Hotel in the Holy City of Karbala)
DOI:
https://doi.org/10.31150/ajebm.v7i11.3078Keywords:
marketing deception, organization’s reputation, tourism company, baron hotel, employee satisfactionAbstract
The current research was concerned with studying the nature of the relationship and the influence between two variables represented by (marketing deception and the organization’s reputation ) of a sample of workers in the baron hotel in the holy city of Karbala and the nature of the answers was analyzed statistically through the spss statistical program to get to the fact of accepting or rejecting the two hypotheses of the research, which are the hypotheses of correlation and effect relationships, and through the statistical results, the two hypothesis was accepted based on the level Statistical significance. The research reached a set of recommendations that necessity to educate consumers about the concept of marketing deception in the field of providing after-sales services, and Encouraging consumers to submit complaints when unsatisfactory services are provided by the hotel providing the warranty services.
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