Factors Affecting The Strategic Development of Sewing and Knitting Enterprises
DOI:
https://doi.org/10.31150/ajebm.v8i6.3684Keywords:
strategic development, competitiveness, innovation, digital transformation, marketing strategy, sustainability, logistics, international standardsAbstract
This scientific article provides an in-depth analysis of the main factors affecting the strategic development of enterprises in the garment and knitwear industry. In recent years, fundamental reforms have been carried out in the light industry of Uzbekistan, in particular, in the garment and knitwear industry. However, not only technological innovations, but also strategic management approaches are important to ensure the stability and long-term success of these enterprises. The article analyzes the impact of internal and external environmental factors, including competitiveness, export potential, labor resources, marketing strategies, government policy, logistics system and innovative approaches on strategic development based on a comprehensive approach. The study uses SWOT and PEST analysis methods to justify the need to develop strategic decisions based on the opportunities and threats of garment and knitwear enterprises. It also highlights the role of modern factors such as digital transformation, environmental sustainability and production of products in accordance with international standards in achieving strategic advantage for enterprises.
Downloads
References
[1] M. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press, 1980.
[2] P. Drucker, Innovation and Entrepreneurship, New York: Harper & Row, 1985.
[3] G. Gereffi and O. Memedovic, "The Global Apparel Value Chain: What Prospects for Upgrading by Developing Countries," UNIDO, 2003. [Online]. Available: https://www.unido.org
[4] S. Bruce and J. Daly, "Strategic decision making in the apparel industry," Journal of Fashion Marketing and Management, vol. 5, no. 3, pp. 213–226, 2001.
[5] A. Toktas and N. Ozen, "The role of innovation in textile and apparel industry competitiveness," Textile Research Journal, vol. 86, no. 20, pp. 2113–2123, 2016.
[6] T. Christopher and H. Peck, Building the Resilient Supply Chain, The International Journal of Logistics Management, vol. 15, no. 2, pp. 1–14, 2004.
[7] J. Caniato, M. Caridi, L. Crippa, and A. Moretto, "Environmental sustainability in fashion supply chains: An exploratory case based research," International Journal of Production Economics, vol. 135, no. 2, pp. 659–670, 2012.
[8] B. Hines and M. Bruce, Fashion Marketing, 2nd ed., Oxford: Butterworth-Heinemann, 2007.
[9] L. Yurchisin and C. M. Johnson, Fashion and the Consumer, Berg Publishers, 2010.
[10] A. Black, The Sustainable Fashion Handbook, London: Thames & Hudson, 2012.
[11] J. Taplin, "Who is to blame? A re-examination of fast fashion after the 2013 factory disaster in Bangladesh," Critical Perspectives on International Business, vol. 10, no. 1/2, pp. 72–83, 2014.
[12] J. Choi, S. Hecht, and C. Taylor, "Small and medium enterprises and strategic flexibility: The case of a textile and apparel company," Journal of Business Research, vol. 69, no. 11, pp. 5103–5109, 2016.
[13] M. Cammett, Global Production and the Lebanese Garment Industry, World Development, vol. 35, no. 3, pp. 355–386, 2007.
[14] D. B. Goldsmith and G. R. Clark, "Adoption of strategic planning in small apparel companies," Journal of Small Business Management, vol. 38, no. 4, pp. 45–52, 2000.
[15] H. Ha-Brookshire, Global Sourcing in the Textile and Apparel Industry, 2nd ed., New York: Fairchild Books, 2018.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mamatraimov Islom Mamanazarovich
This work is licensed under a Creative Commons Attribution 4.0 International License.
