Strategy of Building Materials Manufacturing Enterprises

Abstract

Strategic management plays a crucial role in ensuring the sustainable development and competitiveness of industrial enterprises, especially in the building materials sector. Uzbekistan’s construction industry has experienced rapid growth from 2022 to 2024, driven by state-backed infrastructure projects and increasing demand for construction materials. Despite global theoretical models in strategic management, there is a lack of sector-specific, localized strategies for building materials enterprises in Uzbekistan, hindering effective adaptation to dynamic market demands. This study aims to explore the scientific and practical foundations of strategic management in building materials enterprises, analyze current practices, and develop models tailored to the sector's unique needs. The findings demonstrate significant production growth cement (+32%), bricks (+107%), and dry mixes (+360%) correlating with strategic planning, investment, and technological modernization. However, many enterprises still lack strategic culture, innovation readiness, and effective market analysis mechanisms. The study combines critical analysis of global theories (e.g., Porter, Ansoff, Mintzberg) with local research to propose a contextualized strategic management model suited for Uzbekistan’s building materials industry. Implementing targeted, innovation-driven, and adaptive strategic systems can not only improve enterprise performance but also enhance the entire sector’s integration into regional and global markets. The research underlines the necessity of sector-specific strategies, capacity building in strategic thinking, and systemic use of analytical tools like SWOT, PEST, and BSC.