Factors for Choosing a Marketing Strategy in Tourism Development

Authors

  • PhD Nurillayev Jamoliddin Yarashevich Tashkent institute of finance
  • Saydivalieva Aziza Saydinabi qizi Master of Tashkent Financial Institute

DOI:

https://doi.org/10.31150/ajebm.v5i1.787

Keywords:

tourism marketing, tourism products, tourism services, strategic marketing, operational marketing, marketing program, marketing policy

Abstract

The article examines the conditions and factors for choosing a marketing strategy in the development of tourism tourism. Factors influencing the process of forming a marketing strategy in the field of tourism are systematized. Tourism is based on the processes of creating, shaping, promoting and managing sales of tourism products through a wide range of marketing features. Scientific proposals and recommendations for improving the marketing strategy in the development of tourism have been formed.

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References

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Published

2022-01-25

How to Cite

Yarashevich, P. N. J. ., & qizi, S. A. S. . (2022). Factors for Choosing a Marketing Strategy in Tourism Development. American Journal of Economics and Business Management, 5(1), 166–171. https://doi.org/10.31150/ajebm.v5i1.787