Factors for Choosing a Marketing Strategy in Tourism Development
DOI:
https://doi.org/10.31150/ajebm.v5i1.787Keywords:
tourism marketing, tourism products, tourism services, strategic marketing, operational marketing, marketing program, marketing policyAbstract
The article examines the conditions and factors for choosing a marketing strategy in the development of tourism tourism. Factors influencing the process of forming a marketing strategy in the field of tourism are systematized. Tourism is based on the processes of creating, shaping, promoting and managing sales of tourism products through a wide range of marketing features. Scientific proposals and recommendations for improving the marketing strategy in the development of tourism have been formed.
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Copyright (c) 2022 PhD Nurillayev Jamoliddin Yarashevich, Saydivalieva Aziza Saydinabi qizi
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