Blockchain in Social Media
American Journal of Social and Humanitarian Research,
Vol. 4 No. 9 (2023): American Journal of Social and Humanitarian Research
Abstract
Social media, such as Facebook, Twitter, Instagram, Youtube, Whatsapp, Snapchat, etc. have changed our way of communication. They have become the center of the modern Internet. Blockchain has emerged as a viable solution for solving many issues, including social media. It is essentially a chain consisting of blocks of information. The main advantage of leveraging blockchain technology on to social media platforms is its decentralized nature. Blockchain technology offers a promising solution for a new social media architecture. The decentralized nature of blockchain allows for the creation of platforms where users control their data and have a stake in the network. This eliminates the need for a central authority or intermediary, promoting transparency and fairness. This paper provides a primer on the use of blockchain technology in social media.
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- H. Kodag et al., “DECENTRAGRAM: A blockchain social media,” International Journal of Scientific Development and Research, vol. 8, no. 4, April 2023, pp. 1649-1652.
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- “Blockchain social media – Towards user-controlled data,”
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References
H. Kodag et al., “DECENTRAGRAM: A blockchain social media,” International Journal of Scientific Development and Research, vol. 8, no. 4, April 2023, pp. 1649-1652.
M. N. O. Sadiku, Y. Wang, S. Cui, and S. M. Musa, “A primer on blockchain,” International Journal of Advances in Scientific Research and Engineering, vol. 4, no. 2, February 2018, pp. 40-44.
J. Graber, “Blockchain social networks: Using blockchains for monetization and data storage,” January 2020,
https://medium.com/decentralized-web/blockchain-social-networks-c941fb337970
P. di Torino, “Blockchain in finance,” https://webthesis.biblio.polito.it/21440/1/tesi.pdf
S. Depolo, “Why you should care about blockchains: the non-financial uses of blockchain technology,” March 2016,
O. Bheda, “What is blockchain?” https://builtin.com/blockchain
M. Iansiti and K. R. Lakhani, “The truth about blockchain,” Harvard Business Review, Jan./Feb. 2017.
https://hbr.org/2017/01/the-truth-about-blockchain
W. T. Tsai et al., “A system view of financial blockchains,” Proceedings of IEEE Symposium on Service-Oriented System Engineering, 2016, pp. 450-457.
“Social media,” Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Social_media
V. Taprial and P. Kanwar, “Understanding social media,”
http://bookboon.com/en/understanding-social-media-ebook
A. Mayfield, What is Social Media? An e-book iCrossing.
S. Bowie, “Social work and the role of social media best practices,”
http://www.csus.edu/faculty/b/bowies/docs/what%20is%20social%20media%20use%20this.pdf
C. Kohli, R. Surib, and A. Kapoor, “Will social media kill branding?” Business Horizons, 2015, vol. 58, pp. 35-44.
A. Shaw, “How social media can move your business forward,”
S. Sreenivasan, “How to use social media in your career,”
https://www.nytimes.com/guides/business/social-media-for-career-and-business
J. Graber, “Decentralized social networks,” January 2020.
https://medium.com/decentralized-web/decentralized-social-networks-e5a7a2603f53
H. H. Nguyen et al., “SoChainDB: A database for storing and retrieving blockchain-powered social network data,” SIGIR '22: Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, July 2022, pp. 3036–3045.
Blockchain Council, “The race to build a social media platform on the blockchain,” January 2023,
“Decentralized social networks,” https://ethereum.org/en/social-networks/
“Blockchain social media – Towards user-controlled data,”
A. Taylor, Cryptosocial How Cryptocurrencies Are Changing Social Media. Business Expert Press, 2022.
N. Upadhyay, Transforming Social Media Business Models Through Blockchain. Emerald Publishing Limited, 2019.
T. Lamonica, Peer-to-Peer Decentralized Social Media Platform Using Second-Layer Blockchain Technology. University of Ottawa, 2020.
M. Johnsen, Blockchain in Digital Marketing: A New Paradigm of Trust. Independently Published, 2020.
G. Destefanis and M. Ragnedda (eds.), Blockchain and Web 3.0: Social, Economic, and Technological Challenges. Taylor & Francis,2019.
B. Nagpa, N. Saxena, R. S. Bhadoria (eds.), Blockchain Technology for Secure Social Media Computing. Institution of Engineering & Technology, 2023