Ways to Improve the Marketing Strategy in The Kalava Yarn Production Enterprise "Muqaddam" LLC
Keywords:
product, market, customer, marketing strategy, competitiveness, innovative marketingAbstract
This article analyzes the role of the marketing strategy in the company's activity, ways to improve the marketing strategy of the production company. The current state of the kalava yarn production market, the company's current marketing strategy and proposals for their development are studied. The article provides recommendations on increasing the competitiveness of the enterprise based on modern approaches and strategies in the field of marketing.
References
Resolution of the Cabinet of Ministers of the Republic of Uzbekistan, No. 166 dated 29.03.2021
Mirziyoev Sh.M. The rule of law and protection of human interests are the guarantee of the country's development and people's well-being. - T.: Uzbekistan, 2017.- 48 p.
Mirziyoev Sh.M. We will build a great future with our brave and noble people. - T.: Uzbekistan, 2017.- 488 p.
Address of the President of the Republic of Uzbekistan Shavkat Mirziyoyev to the Oliy Majlis. January 24, 2020. - People's Speech, January 26, 2020.
Decree No. PF-4947 of the President of the Republic of Uzbekistan of February 7, 2017 "On the Strategy of Actions for Further Development of the Republic of Uzbekistan".
Ministry of Housing and Urban Affairs, Government of India. (2023). Annual Report on Metro Rail Development. New Delhi: Government of India.
OECD. (2022). The Economic Benefits of Public Transport Investments. Paris: OECD Publishing.
Smith, A., & Krogstad, E. (2021). Urban Mobility and Sustainable Growth in Developing Countries. Journal of Urban Studies, 58(3), 456–478.
UN-Habitat. (2020). Enhancing Urban Mobility: Sustainable Transport Solutions for Cities. Nairobi: United Nations Human Settlements Programme.
World Bank. (2021). Transforming Cities with Mass Transit: Lessons from Global Metro Systems. Washington, DC: The World Bank Group.
Musaeva Sh. A. Marketing research. Textbook "STAR-SEL" LLC publishing and creative department. Samarkand-2023
Musaeva Sh. A. Integrated marketing communication Study guide "Mahorat" publishing house, Samarkand -2022.
Musaeva Sh. A., Usmonova DI Innovative marketing "TURON EDITION" study guide for 2021.
Kosareva Yu.V. Marketing strategy is the basis of successful business
N.V. Voronin, Spetsifika vybora strategii. Vestnik science and education. — 2019. — No. 12-2 (66). — p. 17-20. 3. Yarunina, T.A. Theoretically
www.stat.uz.-UzbekistanState Statistics Committee of the Republic of Kazakhstan