Green Strategy and Its Impact on Supporting Corporate Environmental Sustainability an Applied Study in Al-Etihad Nutritional Company in Babylon
DOI:
https://doi.org/10.31150/ajshr.v6i7.3794Keywords:
Strategy, green strategy, sustainability, environmental sustainability, corporate reputation.Abstract
In Terms of taking in to account the rising and increasing pressure on organizations to comply with sustainability requirements, the need to reconsider traditional corporate strategies and replace them with more environmentally compatible policies has emerged. Despite of the increasing awareness of the importance of green strategy, many organizations, especially in developing countries, still face difficulties in integrating the environmental dimension into their strategic plans. The study sought to analyze the concept of green strategy and its dimensions within the corporate context, evaluate the extent to which organizations adopt green practices within their strategies, examine the relationship between implementing green strategy and achieving environmental sustainability, identify the challenges facing organizations in implementing green strategy, and finally provide practical recommendations for improving the integration of environmental sustainability into strategic planning. AL-Etihad Nutritional Company in Babylon adopted a research of purposire sample of 75 departments heads, divisional and units' managers. The research concluded that: Improving environmental performance: A green strategy can improve a company's environmental performance by reducing the consumption of natural resources and limiting pollution. Reducing costs: A green strategy can help reduce costs by reducing energy and resource consumption and improving production efficiency. Enhancing reputation: A green strategy can enhance a company's reputation and make it more attractive to customers and investors interested in environmental sustainability.
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