The Impact of Green Marketing on Achieving Sustainable Development an Applied Study at the General Company for Vegetable Oils - Baghdad

Abstract

The research aims to know the nature of the correlational and influencing relationship between green marketing and sustainable development, and the benefits and advantages of that relationship that are in the interest of the company and facilitate the process of carrying out business and achieving development for society as a whole.

 The researcher deliberately chose the Vegetable Oil Company, one of the formations of the Ministry of Industry and Minerals, as a field for research, and 300 questionnaires were distributed to members of the research community, which includes managers and technicians in the company.

Chapter One: It contains two topics, topic one dealt with the research methodology and included the research problem, its importance, its objectives, the procedural scheme of the study, its hypotheses and limits, the location of the research, used techniques, the examination and testing of the measuring tool (resolution), and the statistical methods and used standards in the research.

Chapter Two: It touched on the theoretical side and a review of the research variables, which is represented in two topics, topic one dealt with the independent variable (green marketing) and topic two included the achievement of sustainable development, (dependent variable)

Chapter Three: It was devoted to the practical aspect, topic one dealt and described the individuals of the research sample, analysis and interpretation of the results of the questionnaire, topic three included finding the relationship and correlation and proving the validity of the hypotheses developed by the research.

Chapter Four: It included two main topics, topic one presented the conclusions reached by the researchers, while topic two presented the recommendations that were based on presented conclusions.