Development of Entrepreneurship Oriented Innovation Culture with Local Wisdom Values Approach
Keywords:
local wisdom values, entrepreneurial orientation, innovation cultureAbstract
The culture of innovation is a demand to achieve a sustainable competitive advantage. The development of a culture of innovation can be done through several approaches. This study aims to develop a culture of innovation through entrepreneurial orientation and local wisdom values. To find out how the influence of local wisdom values on entrepreneurial orientation and culture of innovation. Respondents are cooperative managers in Gianyar, Badung, and Denpasar districts which have the highest number of cooperatives in Bali Province. The number of respondents is 82 managers. The analysis tool uses SEM PLS. The results showed that the influence of local wisdom values on entrepreneurial orientation was positive and insignificant. The influence of local wisdom values on innovation culture was positive and significant. This relationship implies that the stronger the local wisdom values, the stronger the innovation culture. The effect of entrepreneurial orientation on innovation culture is positive and significant. Entrepreneurial orientation cannot mediate the influence of cultural values on innovation culture. The results of this research can be implemented in developing a culture of innovation without ignoring local values or local wisdom. Local values as a motivator in generating creative ideas.
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