Entrepreneurial Orientation and Performance of Selected Smes in Awka South, Anambra State, Nigeria
DOI:
https://doi.org/10.31150/ajebm.v6i8.2401Keywords:
entrepreneurial orientation, innovativeness, market share, competitive aggressiveness, performance, SMEsAbstract
The growing significance of entrepreneurial orientation cannot be overemphasized in view of its contributions to the economic growth of the State. In Nigeria, Small scale businesses are faced with challenges aligned with implementation of entrepreneurial Orientation practices resulting to poor growth and lack of sustainability. This study examined the relationship between Entrepreneurial orientation and the Performance of SMEs in Awka South, Anambra State. The study adopted survey research design. Primary data were used to carry out the study. A population of 100 SMEs was obtained and taro yamane was applied to ascertain a sample size of 80. Pearson's Product Moment Correlation Coefficient was used to test the hypotheses. Findings revealed that there is a significant relationship between Innovativeness on market share and SMEs performance; there is a significant relationship between competitive aggressiveness on sales volume and SMEs performance. They study concluded that entrepreneurial orientation plays a crucial role in determining the performance of SMEs and recommends that every small and medium enterprises needs to embrace Innovativeness for effective performance, find out the enterprises weaknesses and identify the secret behind other progressing enterprises in the same line of business and apply such in their own business in order to sustain the life of their businesses and achieve increased market share and also, there is need for owners of SMEs to understand that maintaining a well monitored competitive aggressiveness is very vital to the life of the business.
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