The role of marketing knowledge in achieving customer satisfaction
Keywords:
marketing knowledge, customer satisfactionAbstract
The research aimed to explain the concept, of marketing knowledge and its importance, identify the most important dimensions necessary to apply marketing knowledge, and the extent of interest in supporting and providing those dimensions, and determine the nature, of the relationship, between marketing, knowledge and customer satisfaction. The descriptive analytical approach was used for questionnaire form was used as the main tool study to collect primary data. It was department officials in industrial organizations in Salah al-Din Governorate, numbering (215) individuals, and the recovery rate reached (89.77%). The statistical analysis program Spss26 was used to enter, process and analyze the data. A set of results were reached, including that there is a significant correlation and influence between the role of marketing knowledge, In achieving customer satisfaction, the results confirmed that there is a positive impact of the role of marketing knowledge in achieving customer satisfaction in those industrial organizations. is that attention to measuring opinions and impressions about the quality of products will contribute to improving customer satisfaction, and this will lead to increasing the ability of industrial organizations to Achieving high growth rates.
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