The Strategy Mapping Development for Improving Smart Organization Using TOWS

Authors

  • Adi Bandono Indonesian Naval Technology College STTAL Surabaya Indonesia
  • Avando Bastari Indonesian Naval Technology College STTAL Surabaya Indonesia
  • Okol Sri Suharyo Indonesian Naval Technology College STTAL Surabaya Indonesia

DOI:

https://doi.org/10.31150/ajebm.v3i5.276

Keywords:

Smart Organization, Strategy Mapping, TOWS Analysis

Abstract

This study aims to obtain a strategy mapping in developing Smart Organization to improve excellent human resources. The method applied in this research is to use a qualitative descriptive analysis approach to the real strategy implemented by considering internal factors and external factors in the SWOT Analysis. The underlying thing is because the globalization process gave birth to an era known as the Industrial Revolution 4.0, which was marked by the existence of Information Communication Technology (ICT) such as artificial intelligence, advance robotic, autonomous vehicles, virtual reality, and cyber physical systems. ICT raises a major and fundamental change in human life where there has been a shift in activities that were originally carried out in the real world now carried out in cyberspace. All digital and all activities carried out through online or internet media. The results obtained are the Smart Organization Development Strategy implemented with e-Office, e-Research, and Operational Information Systems systems that are integrated and systemic. The strategy of developing Smart Organization programs can improve human resources to be superior and advanced. These human resources include professional lecturer resources, smart personnels, stakeholder partners and operational employees. The conclusions and contributions obtained are Information Communication Technology development strategies based on Smart Organization (e-Office, e-Research and integrated Operational Information System) have a high role to improve professionalism in organizing advanced and quality higher operation so that they are able produce excellent human resources.

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Published

2020-12-17

How to Cite

Adi Bandono, Avando Bastari, & Okol Sri Suharyo. (2020). The Strategy Mapping Development for Improving Smart Organization Using TOWS. American Journal of Economics and Business Management, 3(5), 289–300. https://doi.org/10.31150/ajebm.v3i5.276

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