Sharing electronic content and its impact on achieving strategic success
DOI:
https://doi.org/10.31150/ajebm.v5i2.857Keywords:
electronic content sharing, strategic success, respondents, hypothesesAbstract
The research aims to identify the role of electronic content participation in achieving strategic success. Done Formulating a set of hypotheses appropriate to the research problem and its objectives, and through which the research was designed the Scheme the hypothetical to search variables ,and selected (Iraqi tourism companies field community For research, the research sample amounted to (246) respondents A questionnaire was used to collect data on the analytical side of the research use software ( SPSS To analyze the search data ,In light of the results, the research reached a set of conclusions, the most important of which is that: The results of the statistical analysis revealed the direct impact of electronic content sharing on strategic success, Which shows the need to pay attention to sharing electronic content, And A set of recommendations was suggested, the most important of which is the need to pay attention to the variable of electronic content sharing, greater research interests as it is one of the intellectual trends in the contemporary literature in electronic marketing and to highlight its impact on achieving strategic success
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Copyright (c) 2022 Marwa Moayed Fadel, Dr. Rabie Yassin Saud
This work is licensed under a Creative Commons Attribution 4.0 International License.
