The Role of Strategic Awareness in Promoting Strategic Agility
Keywords:
strategic awareness, strategic agility, oil products distribution companyAbstract
The research aims to determine the role of strategic awareness as an independent variable in enhancing strategic agility as a responding variable among a selected sample of employees of the Oil Products Distribution Company's Salah Al-Din Branch. The researcher used the descriptive analytical method in order to reach the results, as the oil products distribution company's Salah Al-Din branch was chosen as a field for research, and the hypotheses were tested through a court questionnaire prepared for this purpose. 108 questionnaires were distributed, and 100 questionnaires valid for statistical analysis were retrieved from the research community of 150 employees.
The research focused on a major problem: "What is the role of the strategic awareness of the administrative leaders in enhancing the strategic agility of the company?" The research reached a set of conclusions, the most important of which was the existence of a correlation and a significant effect between strategic awareness and strategic agility.
Downloads
References
Abu Zaid, Ahmed Nasser, (2019), The role of strategic thinking in building organizational ingenuity: An applied study on Jordanian public shareholding companies, The Jordanian Journal of Business Administration, Maj 3, 9152 Issue, 51 D.
Abu-Radi, S., & Al-Hawajreh, K. M. (2013). Strategic agility and its impact on the operations competitive capabilities in Jordanian private hospitals. Jordan: Middle East University.
Arbussa, Anna, Bikalvi, Andrea, Marques, pilar, (2017)’’ Strategic Agility- driven business model renewal: the case of an SME’’, Management Decision Vol.55, No Issue 2: pp.271-293, Emerald publishing Limited.
Audran, R., (2010),” Strategic Agility: A Winning Phenotype in Turbulent Environments”, Master of Science in Management, Economics and Industrial Engineering, POLITECNICO DI MILANO, School of systems engineering, Italia.
Bolman, Lee G.; & Deal ,Terrence E.;(2008); "Reframing Organizations Artistry, Choice, And Leadership" ;Forth Ed , Jossey-Bass.
Debellis, F., De Massis, A., Petruzzelli, A. M., Frattini, F., & Del Giudice, M. (2020). Strategic agility and international joint ventures: The willingness-ability paradox of family firms. Journal of International Management, 100739.
Dehaghi, Azam Kalantari& Navabakhsh, Mehrzad, (2014), Study the Effect of Organizational Factors to Implementing the Agility Strategy in Isfahan Municipality, International Journal of Academic Research in Business and Social Sciences, Vol. 4, No. 1.
Doz, Yves, (2007), “The Need for Strategic Agility “, Copenhagen Conference on Strategic Management, Denmark, December.
Doz, Yves, (2011) Strategic Agility, Insead Policy Link Session: Policy Governance in an Era of Transition Abu Dhabi, March 27, p7.
Doz. L.Yves. and Kosonen Mikko,(2008)," Fast Strategy". Wharton School Publishing.
Gong ,Yaping ; Huang ,Jia-Chi; Farh ,Jiing-Lih;(2009); "Employee Learning Orientation , Transformational Leadership, And Employee Creativity: The Mediating Role Of Employee Creative Self-Efficacy"; Academy Of Management Journal 2009, Vol. 52, No. 4, Pp:765–778.
Halis, M., Sariisik, M., & Turkay, O. (2010). Institutional Strategic Consciousness and its reflections. Research on qualified hotels in Istanbul. Journal of Global Strategic Management, 8, 160-170.
Hoang Cuu Long, (2013), "The Relationship Among Learning Orientation, Market Orientation, Entrepreneurial Orientation, and Firm Performance،" University Of Economics Ho Chi Minh City, Vietnam.
Joan V. Gallos and John Wiley & Sons, (2013),"Using Bolman and Deal’s Reframing Organizations", 5th ed., An Instructor’s Guide, to Effective Teaching, Inc. Published by Jossey-Bass, A Wiley Imprin. www.josseybass.com
Kosonen, Mikko, (2007), Strategic Agility for Continuous Renewal, European Paper Week Brussels, www.stratmark.fi .
Kovalik S. & Olsen K., (2010), "Kids Eye View Of Science: A Conceptual Integrated Approach To Teaching Science" , K-6 , First Edition ,U.S.A : Sage .
Mambrey, S., Timm, J., Landskron, J. J., & Schmiemann, P. (2020). The impact of system specifics on systems thinking. Journal of Research in Science Teaching. Doi:10.1002/tea.21649.
Ofoegbu, Onyema .E, & Akanbi, Paul Ayobami, (2012), " The Influence Of Strategic Agility On The Perceived Performance Of Manufacturing Firms In Nigeria", International Business & Economics Research Journal, Volume 11, Number 2.
Oyedijo, Ade, (2012), " Strategic Agility and Competitive Performance in the Nigerian Telecommunication Industry: An Empirical Investigation", American International Journal of Contemporary Research,Vol. 2 No. 3.
Pencarelli, T., Savelli, E., & Splendiani, S. (2009). Strategic Awareness and Growth Strategies in Small Enterprises, The Journal of Strategic Information Systems, 19(3), 171-183.
Pesonen, J. (2010). Strategic agility in production networks (Master's thesis).
Pisapia J., D. Reyes-Guerra, And E. Coukos-Semmel. "Developing A Strategic Mindset: Constructing The Measures, Leadership Review" 5: 41-68. 2005.
Rigby, Darrell., Sarah Elk, and Steve Berez. (2020). Doing Agile Right: Transformation Without Chaos. Harvard Business Review Press, Boston, Mass.
Salih, Ahmad Ali & Khatib, Muna Mahmoud, (2018), “Strategic awareness and Its impact on strategic risks: open book management practices (OBMp) as moderating”, Transylvanian Review: Vol XXVI, No. 30, pp 8099-8109.
Santala, M., (2009), “Strategic Agility in a Small Knowledge Intensive Business Services Company: Case Swot Consulting”, Organization and Management Master's thesis Helsinki School of Economics, Aalto University, Finland.
Sun-Keung, N. And Pisapia, "The Strategic Thinking Skills Of Hong Kong School Leaders: Usage And Effectiveness", The Information Is Available{ On Line) At:, Accessed 917 2016.
Todorov, Kiril & Smallbone, David 2014 "Handbook of Research on Strategic Management in Small and Medium Enterprises", A volume in the Advances in Logistics, Operations, and Management Science (ALOMS) Book Series, IGI Global, United States of America.
Turkay ,Oguz; Halis ,Muhsin ; Sariisik , Mehmet; Calman ,Iskender;(2012); Effects of strategic consciousness and strategic planning on business performance: A comparative study of the industries in Turkey; African Journal of Business Management Vol.6 (32), pp: 9188-9201.
Webster’s Online Dictionary, (2010), http://www.websters onlinedictionary.org.
Wiraeus, D., & Creelman, J. (2019). Agile Strategy Management in the Digital Age: How Dynamic Balanced Scorecards Transform Decision Making, Speed and Effectiveness. Springer.
