The Role of University Visionary Leadership in Achieving Digital Entrepreneurship: An Applied Study at the University of Baghdad

Abstract

In this research, it was sought to test the relationship between two important variables in the academic administrative field, namely, university visionary leadership and digital entrepreneurship.And that the tremendous development in information technology has created an urgent need in the Iraqi business environment to study digital business in an extensive manner, and that the latest forms of business are of the same entrepreneurial character, and here was the important role of studying digital entrepreneurship to collect it for two important modern characteristics, and from that the type of leadership that affects In it, and that was the university's visionary leadership. The importance of the research stems from the importance of its variables and the role of those variables in the development of the Iraqi work environment by keeping pace with the digital business environment and how to choose the appropriate leadership style and strategy.The descriptive analytical approach was used to test the research variables, and the research was applied at the University of Baghdad, and the size of the research sample was (154) individuals, who consisted of a group of university deans and teachers, in addition to a group of heads of scientific and administrative departments.The questionnaire was distributed electronically to them. The data was also analyzed statistically by using the (SPSS v.25) program.