Tourism Brand Competitiveness: Methodology of Determining and Ways of Improvement
DOI:
https://doi.org/10.31150/ajshr.v3i11.1632Keywords:
destination, brand, logo, slogan, online image, digital demand, sustainable competivenessAbstract
the scientific article contains a comparative analysis of the national brands of six countries based on the methods as brand elements classification, the quality of the proposal constituent slogan, regional brand strategy and national brand ranking results. Developed proposals to achieve sustainable competitiveness of the national brand of Uzbekistan.
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