International Marketing and its impact on the marketing environmental analysis strategy (Applied to Bazyan Cement factory in Sulaymaniyah)
DOI:
https://doi.org/10.31150/ajebm.v5i2.1000Keywords:
significant, international, fundamental, environmentalAbstract
The purpose of this study is to examine the notion of international marketing and the strategy for assessing the marketing environment, as well as to identify the most essential practical processes in environmental analysis, which is one of the key elements in the strategic analysis process. These steps aim at detecting and predicting changes in environmental factors, as well as the ability to extrapolate and absorb events and forecast the future, and linking this to the fundamental concepts of the international marketing process, which plays a significant role in the success or failure of large projects in particular. The research also dealt with finding the relationship between the international marketing variables and the environmental analysis strategy by applying it to the Bazian Cement Factory in Sulaymaniyah.
Downloads
References
Al-Husseini, A. F. (2000) Strategic management - its concepts - its entrances - its contemporary operations,Wael Publishing House, Amman.
Al-Rakabi, K. Z. (1999) Strategic management and its impact on the success of Iraqi organizations, unpublished doctoral thesis in business administration, College of Administration and Economics, Al-Mustansiriya University.
Shaker, K. A. (2001) Environmental analysis and its impact on strategy formulation, an exploratory study of the opinions of a sample of Jordanian university leaders.PhD thesis, University of Baghdad.
Al-Saqal, A. (2004) Strategic analysis and its impact on business options and competitive advantage, a case study in the General Company for Electrical Industries, PhD thesis, University of Baghdad.
Al-Ardhi, Jalil K. (2001) Strategic analysis and its impact on achieving competitive advantage, an applied study in a sample of tourism companies, PhD thesis, Al-Mustansiriya University, College of Administration and Economics.
Al-Aqidi, I. J. I. (1997) Analysis of the reality and dimensions of the operations strategy and its impact on performance: An applied study in the laboratories of the General Establishment for the Ready-Made Industries, with a focus on the laboratories of Baghdad and Najaf, an unpublished PhD thesis in Business Administration, College of Administration and Economics, University of Baghdad.
Al-Naimi, S.A.Q (2000) Strategic and structural adaptation to the dimensions of the environment, an applied study in the Ministry of Higher Education and Scientific Research. Unpublished PhD thesis, College of Administration and Economics, University of Baghdad, 89
Abdel Mohsen, Tawfiq, (2001) Marketing and Strengthening the Competitiveness of Export, Research, Zagazig University, Productive Enough Institute.
Ibrahim, M. (1977) Marketing Management - Scientific Foundations and Principles, Cairo, Ain Shams Library.
Abu Qahaf, Abdel S. (1996) Fundamentals of Marketing. Alexandria University, Faculty of Commerce, Department of Business Administration.
Falah, A. (2002) International Marketing in a Changing World - A Dynamic and Strategic Introduction, University of Algiers, Library of the Faculty of Economics and Management.
Khudair, A. A. (2004) Strategic Management, Concepts and Operations, First Edition, Dar Al-Thaqafa Library for Publishing and Distribution, Amman.
Al-Sahn, Muhammad F. (1993) Principles of Marketing. Alexandria, University Publishing House.
Al-Mansour, H. M. (1994) International Marketing, 1st edition, Amman, Wael Publishing Corporation.
Abbas Al-Alaq, B. Al-Abdali, Q. Badr, (1999) International Marketing Department, Amman, Zahran Publishing House.
El-Naggar, F. (1998) Management of Arab and International Marketing Systems, Alexandria, University Youth Publishing Corporation.
Hassan Khair El-Din, Amr. (1996) International Marketing, Alexandria, Al-Nasser Publishing Corporation.
Salvador, D. (1993) Theories and Issues in International Economics, Algeria, University Press.
Abu Qahf, A. (1998) Introduction to International Business Administration, Alexandria, Al-Ishaa’aTechnical Library and Press.
Yassin, S. Ghaleb (1999) International Administration - Strategic Introduction, 1st edition, Amman, Al Yazurdi Scientific House.
Amiranov. (1986) Theses on the development of multinational companies, translated by Ali Muhammad Taqi Al-Qazwini, Algeria, University Press.
Ahmad, Abd Al-Rahman (1994) Introduction to International Business Administration, Riyadh, Dar Al-Marikh Publishing.
Al-Douri, Z. M. (2003) Concepts, processes and cases. 1st edition, Baghdad University Press.
Samir (1999) Economic Espionage. 1st edition, Damascus, Dar Al-Fikr, 43.
Kotler, P. (1984) Analysis, planning and control. Prentice Hall, INC,NEW JERSY.
Keisha F. (2018) How to create Pestle Analysis, 14 Critical Questions to Ask in PESTEL Analysis, www.pestelanalysis.com.
Caroline J. (N.D) International Marketing. England, Bristol
El-Sayed, I. M. (2000) Strategic Management, Concepts and Applied Cases, Modern Arab Office for Printing and Publishing, Alexandria.
Ghorab, K. A. (1995) Strategic management, scientific principles and practical cases. 1st edition, King Saud University, Riyadh.
Al-Maghraby, A. H. A (1998) The Strategic Management to Facing the Challenges of the 20th Century. 1st Edition, Nile Arab Group for Publishing and Distribution.
MunqithDagher, A. H. (2000) Organization Theory and Organizational Behavior. 1st edition, Directorate of Dar Al-Kutub for Printing and Publishing, Baghdad.
Jalab, IhsanDahesh. (2004) The compatibility between the adaptation strategy and the practices of strategic leadership and its impact on customer service, an analytical study of the opinions of a sample of private bank managers. PhD thesis, Al-Mustansiriya University.
Al-Rabiawi, S. M. (2000) Strategic marketing planning and its impact on achieving competitive advantage, a case study in the General Company for Leather Industries, an unpublished Master’s thesis in Business Administration, College of Administration and Economics, University of Baghdad.
Registered no.5839304, revised.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Dr.Rabei Yassin Saud
This work is licensed under a Creative Commons Attribution 4.0 International License.
