Strategic foresight and its impact on achieving organizational proactiveness.Applied research in the General Company for Communications and Informatics / Iraq
DOI:
https://doi.org/10.31150/ajebm.v5i1.791Keywords:
strategic foresight, organizational proactiveness, the General Company for Communications and InformaticsAbstract
The purpose of the research is to show the impact and the relationship between the research variables (strategic foresight, organizational proactivity), as strategic foresight represents an independent variable and consists of dimensions (environmental monitoring, strategic choice, and strength of integration) in achieving organizational proactivity as a dependent variable across its dimensions (proactive behavior of employees, Strategic behavior, orientation towards competitors), the research problem is built with a question that is it possible to achieve organizational proactiveness through the influence generated by strategic foresight? One of the objectives of the research is keenness to deepen understanding of the importance of the keenness of the General Company for Communications and Informatics to move towards a proactive approach in anticipating and achieving the proactive desires of the customer compared to competitors. The tool adopted in analyzing the practical aspect of the research was the Integrated Statistical Packages (SPSS.v20), and the research reached a number of conclusions confirming the existence of a significant effect of strategic foresight in achieving organizational proactiveness, and the researchers recommended the need to make strategic foresight an institutional thought in achieving organizational proactiveness in dealing with environmental variables.
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