The Effect of the Proactive Strategies in Avoiding the Strategic Drift – A Field Study in a Sample of Karbala and Najaf Hotels
Keywords:
Proactive Strategies, Strategic Drift, Religious Tourism Hotels In The Holy Karbala And NajafAbstract
The research aims to reach the methods of avoiding the most available strategic drift in the surveyed organizations, after defining the initial assumptions of drift from the viewpoint of the operating administrations through the survey conducted by the researcher to determine which proactive strategies have the most impact. The problem of the study crystallized in standing on the most important features of proactive strategies and the possibility of managing and adopting them to avoid strategic drift.
The research sample was represented in 116 views in a sample of hotels in Karbala and Najaf. One of the most important conclusions is the continuous need of hotel administrations to review goals and general policies in a manner consistent with the rapidly changing nature of the hotel environment.One of the most important recommendations is the need to develop the level of strategic capabilities of the working departments through strategic training workshops and continuous work programs.
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References
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