Competitiveness of Restaurant Services of Samarkand Region: 7P’s and CSI Approach
DOI:
https://doi.org/10.31150/ajebm.v5i6.1230Keywords:
restaurant services industry, restaurant services competitiveness, Customer satisfaction index, Marketing mix (7P’s), servicecape, event marketingAbstract
This article describes the relationship between the level of customer satisfaction and the expanded marketing complex to increase the competitiveness of restaurant services in Samarkand region. Based on social surveys, the level of importance of the Marketing-mix (7P’s) elements and the Customer Satisfaction Index (CSI) were determined and conclusions were given.
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