Improving the Quality of Tourism Service by Relying on Information Technology - An Exploratory Study of a Sample of Workers in Selected Pilgrimage and Umrah Companies in The Capital Iraqi – Baghdad
Keywords:
tourism service quality, information technologyAbstract
The research dealt with the quality of tourism service through five dimensions, namely (cost - quality - flexibility - delivery time - reputation), as an explanatory variable, and also dealt with information technology as a response variable through five dimensions, which are (devices and equipment - software - applications - human resources - Communication networks). The research aimed to identify the improvement in the quality of tourism services by relying on information technology. The research community consisted of selected companies for Pilgrimage and Umrah in the capital Iraqi - Baghdad. The number of these companies was (12) companies. The research included two hypotheses to test the relationship and impact between variables. The research and results were extracted using the statistical program (SPSS). The research included the following topics: -
The first domain: - Research methodology.
The second domain: A conceptual framework for tourism service quality.
The third domain: - A conceptual framework for information technology.
Fourth domain: - The practical aspect.
The fifth domain: Conclusions and proposals.
Downloads
References
Abdul Karim, Al-Najjar Sabah Majeed Mohsen. (2004). Production and operations management.
Abdul Rahman Sawalmiya. (2015). Uses of modern communications technology and its impact on the lifestyle in rural society. A field study.
Abdullah Hassan Muslim. (2015). Knowledge management and information technology. Jordan - Amman: Dar Al-Moataz for Publishing and Distribution.
Abi Saeed Ahmed Al-Diwa Ji. (1999). Marketing Management, 2nd edition. Iraq - Mosul: Dar Al-Kutub for Printing and Publishing.
Adel Hanafi Hussein. (2005). The role of banks in e-tourism. Egypt - Cairo: University House for Publishing and Distribution.
Atheer Anwar, Odeh, Bilal Kamel Sharif. (2016). The role of information technology in job performance. Research published in the Journal of Economic and Administrative Sciences.
Burhan Mohamed Nour. (1999). Information technology and the challenges of Arab public administration in the nineties. Arab Journal of Management.
Dilworth, J. (1996). operating managmint . USA/N.Y: McGrow Hill.
Fouad Youssef Abdel Rahman. (2019). Contemporary thought of management information technology. Iraq - Baghdad.
Garbo Dakhil Hassan. (2002). Information technology methods and development prospects. Iraq - Baghdad: Proceedings of the Informatics Conference, Al-Mansour University College.
Ghaleb Saad Yassin. (2008). Integration between comprehensive productive maintenance and total quality management. Al-Rafidain Development Volume 30.
Hameed et al-Tai'e. (2007). Scientific foundations of modern marketing. Jordan - Amman: Dar Al-Yazouri for Printing and Publishing.
Kotler, P. A. (1989). Marketing Managment. London: Prentice-Hall Inc
Kotler, P. A. (2008). Principles of Marketing. New York: Prentice-Hall Inc.
Mahmoud Hassan, Al-Barzanji, Haider Shaker Al-Hawasi. (2017). Technology and information systems in contemporary organizations. Iraq - Baghdad: Al-Sisban Printing and Publishing.
Marwan Al-Bayati. (2008). The role of the tourism marketing mix in achieving competitive advantage. Iraq - Mosul: College of Administration and Economics - University of Mosul.
Mohamed Abdel-Al and Sweis, Rateb Jalil and Sweis, Ghaleb Khalil, Al Nuaimi. (2009). Contemporary quality management: Introduction to comprehensive quality management of production, operations, and services. Amman - Jordan: Dar Al-Yazouri Scientific Publishing and Distribution.
Mohamed Ibrahim Obaidat. (2008). Tourism Marketing, 3rd edition. Jordan - Amman: Wael Publishing House.
Namani, M. B. (2010 ). The role of information systems in management decisions is theoretical . Kosova : University of Pristina.
Roztocki, N. A. (2019). the role of information and communication technologies in socio-economic development: towards a multi-dimensional framework
Saad Al-Mashhadani. (1999). Planning and developing religious tourism services and their impact on the growth of tourism demand. London: St. Clairs University, UK.
Saleh Majid Mohamed. (2011). Components of information and communication dedication and their reflection in the quality of education by adopting the requirements of comprehensive quality management. Iraq - Mosul: University of Mosul.
Thamer Al-Bakri. (2002). Marketing Management. Iraq - Baghdad: National Library.
Youssef Abu Farah. (2005). Hotel services marketing strategy. The first forum on effective management in the institution, Faculty of Economics and Management Sciences, University of M’sila.
F.Z., Haider, K.Y., Noor and I.A., Saad (2023). The role of social networking sites in promoting the culture of Iraqi rural women and empowering them. 3C TIC. Cuadernos de desarrollo aplicados a las TIC, 12(1), 352-376. https://doi.org/10.17993/3ctic.2023.121.352-376
Zaeid , H. F. ., Saihood , A. G. ., Yusur , M. K. ., Yasir , N. K., & Hassooni , H. A. . (2023). Analysis of the topics of sports talk shows on Iraqi satellite channels: The Captain’s Program in Al-Iraqiya Sports Channel as a model. SPORT TK-EuroAmerican Journal of Sport Sciences, 12, 17. https://doi.org/10.6018/sportk.563561
