Content Marketing and its Role in Enhancing Customer Satisfaction
An Exploratory Study for the Opinions of a Workers Sample in Carrefour Duhok
Keywords:
Content Marketing, Customer Satisfaction, CarrefourAbstract
The researchers worked in their research to embed a set of steps, the first was about the concept of content marketing and its importance, then determining the dimensions of content marketing, by reviewing the opinions of writers and researchers regarding the details referred to above, and the researchers presented in the second step their procedural concept of content marketing as the voice used by organizations to communicate with customers via the Internet, as it deals with search engines, and attracts users to search for information and solutions that the organization markets, The third step was about identifying the concept of customer satisfaction by reviewing a number of concepts for a group of writers and researchers, as well as the importance of customer satisfaction, which is the state of human feeling when he gets a reward for sacrificing money and work.
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References
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