Business Entities Advantages of Using Relationship Management (CRM) Systems in Business
Keywords:
customer relationship management, marketing, business entities, customer, client, managementAbstract
This article reveals the importance of effective and systematic organization of relations between enterprises and customers in the world economy based on scientific works of foreign scientists and rich experiences of famous companies. Also, the existing problems related to the marketing activities of business entities of our country are listed on the basis of statistical analysis, and as effective solutions to these problems, recommendations are given for the successful development and implementation of mutual relations with buyers in the activities of business entities.
Downloads
References
Decree No. PF-6306 of the President of the Republic of Uzbekistan "On additional measures to encourage exporting enterprises ", September 7, 2021.
Decree No. PF-5996 of the President of the Republic of Uzbekistan "On further measures to support the population and business entities during the coronavirus pandemic ", May 18, 2020.
Decision PK-4949 of the President of the Republic of Uzbekistan " On implementation of the export authority of the Republic in 2021", January 14, 2021.
Resolution of the President of the Republic of Uzbekistan on additional measures myFpucuga"ru PK-5087, April 21, 2021.
of the President of the Republic of Uzbekistan "On measures to further expand the production of competitive products ", October 20, 2021.
It was compiled based on the information of the State Statistics Committee of the Republic of Uzbekistan.
Araujo, CCS, Pedron, CD, & Picoto, W, N. (2018) What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field. Journal of Relationship Marketing, 17(1), 2951.
Bowen, JT and SLC McCain (2015). Transitioning loyalty programs: A commentary on "the relationship between customer loyalty and customer satisfaction." International Journal of Contemporary Hospitality Management, 27(3): 415-430.
Cassidy, R., & Wymer, W. (2016). A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. Journal of Retailing and Consumer Services, 32, 189-197.
Demo, G., Rozzet, K., Foga^a, N., & Souza, T. (2018). Development and validation of a Customer Relationship Scale for Airline Companies. Brazilian Business Review, 15(2), 105-119.
Demo, G., Watanabe, EAM, Chauvet, DCV, & Rozzett, K. (2017). Customer Relationship Management Scale for the B2C Market: a cross-cultural comparison. RAM. Revista de Administra^ao Mackenzie, 18(3), 42-69.
Enes, Y., Lima, T., Demo, G., & Scussel, F. (2021). The Intellectual Structure of Relationship Marketing Scientific Field: Proposing new avenues of research from a systematic review. Consumer Behavior Review, 5 (1), 110-127. https://doi.org/10.51359/2526-7884.2021.245879
Frow, PE, & Payne, AF (2009). Customer relationship management: a strategic perspective. Journal of Business Market Management, 3(1), 7-27.
Gronroos, C. (2017). Relationship marketing readiness: theoretical background and measurement directions. Journal of Services Marketing, (31) 3, 218-225.
Mahmoud Abdulai Mahmoud, Robert Ebo Hinson & Maxwell Kofi Adika. The effect of trust, commitment, and conflict handling on customer retention: the mediating role of customer satisfaction. Vol. 17, Pages 257-276, 21 May 2018 https://doi.org/10.1080/15332667.2018.1440146
Reiny Iriana, Francis Arthur Buttle. Strategic, Operational, and Analytical Customer Relationship Management. Journal of Relationship Marketing 5(4):23-42, January 2006. DOI:10.1300/J366v05n04_03.
V. Kumar, V. Reinartz. Customer relationship management (CRM). © Springer Verlag GmbH Germany, Springer Nature 2018 https://doi.org/10.1007/978-3-662-55381-73
Scussel, F. & Demo, G. (2019). The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands. Brazilian Business Review, 16 (2), 174-190.
Pardaev M.Q., Oltaev Sh.S., Pardaeva O.M., Tagirova N.B. Entrepreneurship in every family is an opportunity for self-employment. Practical recommendation. Samarkand, SamISI, 2018 - 240 pages.
Pardaev M.Q., Sh.S. Oltaev, Ulashev Kha.A., Urinbaeva Yu.P. Macroeconomic analysis and forecasting. Lecture course. Samarkand, SamISI publishing house, 2019. 336 pages.
Pardaev M.Q., Sh.S. Oltaev, Khalikulov A.N. Macroeconomic analysis and forecasting. Instructional manual. Samarkand-2021. 238 p.
Pardaev M.Q., Sh.S. Oltaev, Orinbaeva Yu.P., Pardaev O.M., Artikov Z.S. Macroeconomic analysis. Study guide. Tashkent-2021. 396 p. Science and technology publishing house.
Oltaev Sh.S. Macroeconomic analysis and forecasting. Lecture text. Samarkand-2021. 135 p. SamDChTI publishing and printing center.
Oltaev Sh.S. Behavioral economics and public policy. Lecture text. Samarkand-2022. 196 p. SamISI Publishing Center.
