Business Entities Advantages of Using Relationship Management (CRM) Systems in Business


  • Shavkat Oltaev Department of Economic Analysis and Statistics of Samarkand Institute of Economics and Service. Uzbekistan. Samarkand


customer relationship management, marketing, business entities, customer, client, management


This article reveals the importance of effective and systematic organization of relations between enterprises and customers in the world economy based on scientific works of foreign scientists and rich experiences of famous companies. Also, the existing problems related to the marketing activities of business entities of our country are listed on the basis of statistical analysis, and as effective solutions to these problems, recommendations are given for the successful development and implementation of mutual relations with buyers in the activities of business entities.


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Decree No. PF-6306 of the President of the Republic of Uzbekistan "On additional measures to encourage exporting enterprises ", September 7, 2021.

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How to Cite

Shavkat Oltaev. (2023). Business Entities Advantages of Using Relationship Management (CRM) Systems in Business. American Journal of Economics and Business Management, 6(11), 9–15. Retrieved from