Digital Marketing Tactics in IT Recruitment: Analyzing the Role of Social Media and Online Branding in Attracting Talent
DOI:
https://doi.org/10.31150/ajebm.v7i10.3018Keywords:
E-Recruitment, Cyber Security, AI and Machine LearningAbstract
The fast expansion and dynamic character of the Indian IT industry has made the e-recruitment process a major subject of research. Utilizing digital platforms and technology, e-recruitment increases reach, shortens recruiting times, and saves money by attracting, screening, and employing applicants. It gives businesses access to a larger pool of applicants, including those from other geographic areas, and expedites the processing of applications and candidate communications. Another benefit is cost-effectiveness, as fewer physical advertising and administrative expenses are required. Analytics and reporting technologies facilitate the making of data-driven choices. Nonetheless, e-recruitment encounters obstacles including the need for frequent technological upgrades, apprehensions about cybersecurity, and possible partialities in automated screening procedures. Optimizing user experience, making use of cutting-edge technologies like AI and machine learning, guaranteeing security and compliance, preserving a human touch via tailored communication and interactions, and encouraging inclusion are some tactics to increase the efficacy of e-recruitment. IT organizations may successfully recruit and retain top personnel in a market that is becoming more and more competitive by tackling these difficulties.
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