DO MARKET ORIENTATION HAVE IMPORTANT ROLE IN ACHIEVING ACADEMIC ACREDITATION IMPROVEMENT?
DOI:
https://doi.org/10.31150/ajebm.Vol2.Iss1.41Keywords:
Market orientation, Students’ Needs Focus, Competitive Benchmarking, Continuous Improvement, Innovation in Process, Department’s Performance, and Harmonized Supervision QualityAbstract
This research aimed to explain the influence of market orientation in achieving quality management process for universities’ performance improvement. This study enriched some important marketing activities (students’ needs, competitive benchmarking) in the success of quality management for universities (innovation in process, continuous improvement, and harmonized supervision quality). There were 101 respondents here, those are the head of study program from some universities. It was a purposive sampling technique used and the data was analyzed with PLS. Market orientation was important as the entrance of quality process improvement. Universities which had market orientation would always enhance the process of quality management so that their department’s performances would gradually improve. It was important to focus on students’ needs and competitive benchmarking as the novelty for research in universities’ quality management process.
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References
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Fram, Eugene H. 1995. “Not so Strange Bedfellows: Marketing and Total Quality Management.” Managing Service Quality: An International Journal 5(1):50–56.
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O’Neal, Charles R. and William Lafief. 1992. “Marketing’s Lead Role in Total Quality.” Industrial Marketing Management 21(2):133–43.
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Santos-Vijande, Mar̀ia Leticia and Luis Ignacio Àlvarez-Gonzàlez. 2009. “TQM’s Contribution to Marketing Implementation and Firm’s Competitiveness.” Total Quality Management and Business Excellence 20(2):171–96.
Serdyukov, Peter. 2017. “Innovation in Education: What Works, What Doesn’t, and What to Do about It?” Journal of Research in Innovative Teaching & Learning 10(1):4–33.
Setiawan, Ahmad ikhwan, Reza Rahardian, Intan Novela, Datien Eriska Utami, and Jasanta Peranginangin. 2018. “Internalizing The Harmonized Quality Supervision To Synchronize The Technological And Market Insight For Encouraging The Principals Of Quality Management.” International Journal of Business 24(3).
Seymour, kevin C. 1993. “Intergenerational Relationships in the Family Firm : The Effect on Leadership Succession.” 42:2151–52.
Singh, Prakash J. and Alan J. R. Smith. 2004. “Relationship between TQM and Innovation: An Empirical Study.” Journal of Manufacturing Technology Management 15(5):394–401.
Sohal, A. S. and M. Terziovski. 2006. “TQM in Australian Manufacturing : Factors Critical to Success.” International Journal of Quality & Reliability Management, 17(2):158–67.
Tjiptono, Fandi and Anastasia Diana. 2003. Total Quality Management. Yogyakarta: Andi Offset.
Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25(2):i–ix.
Amfo, Patrick, George Cudjoe, George Acheampong, Matilda Adams, and Ernestina Boakye. 2018. “Market Orientation , Innovation and Business Performance : Insight from Womenpreneurs in the Fashion Industry in Ghana Market Orientation.” Journal of Creativity and Business Innovation 4(April).
Antunes, Marina Godinho, Joaquín Texeira Quirós, and Maria do Rosário Fernandes Justino. 2017. “The Relationship between Innovation and Total Quality Management and the Innovation Effects on Organizational Performance.” International Journal of Quality and Reliability Management 34(9):1474–92.
Bessant, John and Sarah Caffyn. 1997. “High-Involvement Innovation through Continuous Improvement.” International Journal of Technology Management 14(1):7.
Bhuiyan, Nadia and Amit Baghel. 2005. “An Overview of Continuous Improvement: From the Past to the Present.” Management Decision 43(5):761–71.
Bon, A. .. and E. M. A. Mustafa. 2014. “The Impact of Customer Focus on Innovation in Service Organizations.” Journal of Engineering and Technology (JET) 5(1):57–68.
Burkhalter, N. 1996. “Women’s Magazines and the Suffrage Movement: Did They Help or Hinder the Cause.” Journal of American Culture 19(2):13–24.
Coate, L. Edwin. 1993. “An Analysis of Oregon State University’s Total Quality Management Pilot Program.” New Directions for Higher Education (83):43–62.
Fram, Eugene H. 1995. “Not so Strange Bedfellows: Marketing and Total Quality Management.” Managing Service Quality: An International Journal 5(1):50–56.
Gatignon, Hubert and Jean-Marc Xuereb. 1997. “Strategic Orientation of the Firm and New Product Performance.” Journal of Marketing Research 34(1):77.
Gordon, Steven R. and Monideepa Tarafdar. 2007. “How Do a Company’s Information Technology Competences Influence Its Ability to Innovate?” Journal of Enterprise Information Management 20(3):271–90.
Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava. 1998. “Market Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing 62(4):30.
Hana, Urbancová. 2013. “Competitive Advantage Achievement through Innovation and Knowledge.” Journal of Competitiveness 5(1):82–96.
Hassan, Masood ul, Aamna Mukhtar, Saif Ullah Qureshi, and Sidra Sharif. 2012. “Impact of TQM Practices on Firm ’ s Performance of Pakistan ’ s Manufacturing Organizations.” International Journal of Academic Research in Business and Social Sciences 2(10):232–59.
Jang, Woan Yuh and Ching I. Lin. 2008. “An Integrated Framework for ISO 9000 Motivation, Depth of ISO Implementation and Firm Performance: The Case of Taiwan.” Journal of Manufacturing Technology Management 19(2):194–216.
Jong, Jeroen De and Deanne Den Hartog. 2003. Leadership as a Determinant of Innovative Behaviour: A Conceptual Framework.
Kanji, Gopal K. 1998. “Measurement of Business Excellence.” Total Quality Management 9(7):633–43.
Lado, NoraExploring the link between market orientation and innovation in the European and US insurance markets and Albert Maydeu-Olivares. 2001. “Exploring the Link between Market Orientation and Innovation in the European and US Insurance Markets.” International Marketing Review 18(2):130–44.
Longbottom, David, Richard Mayer, and James Casey. 2000. “Marketing, Total Quality Management and Benchmarking: Exploring the Divide.” Journal of Strategic Marketing 8(4):327–40.
M., Tenenhaus V., Esposito Vinzi Y., Chatelin C., Lauro. 2005. “PLS Path Modeling.” Computational Statistics and Data Analysis 48:159–205.
Martín-de Castro, Gregorio, Miriam Delgado-Verde, José E. Navas-López, and Jorge Cruz-González. 2013. “The Moderating Role of Innovation Culture in the Relationship between Knowledge Assets and Product Innovation.” Technological Forecasting and Social Change 80(2):351–63.
Mohr‐Jackson, Iris. 1998. “Conceptualizing Total Quality Orientation.” European Journal of Marketing 32(1/2):13–22.
Morrow, Paula C. 1997. “The Measurement of TQM Principles and Work-Related Outcomes.” Journal of Organizational Behavior 18(4):363–76.
Narver, John C. and Stanley F. Slater. 1990. “The Effect of a Market Orientation on Business Profitability.” Journal of Marketing 54(4):20.
O’Neal, Charles R. and William Lafief. 1992. “Marketing’s Lead Role in Total Quality.” Industrial Marketing Management 21(2):133–43.
Pfeifer, T., S. Siegler, and V. Varnhagen. n.d. “Business Excellence through a Robust Development Process for Innovative Products.” Total Quality Management 9(4–5):191–94.
Psomas, Evangelos and Jiju Antony. 2017. “Total Quality Management Elements and Results in Higher Education Institutions: The Greek Case.” Quality Assurance in Education 25(2):206–23.
Santos-Vijande, Mar̀ia Leticia and Luis Ignacio Àlvarez-Gonzàlez. 2009. “TQM’s Contribution to Marketing Implementation and Firm’s Competitiveness.” Total Quality Management and Business Excellence 20(2):171–96.
Serdyukov, Peter. 2017. “Innovation in Education: What Works, What Doesn’t, and What to Do about It?” Journal of Research in Innovative Teaching & Learning 10(1):4–33.
Setiawan, Ahmad ikhwan, Reza Rahardian, Intan Novela, Datien Eriska Utami, and Jasanta Peranginangin. 2018. “Internalizing The Harmonized Quality Supervision To Synchronize The Technological And Market Insight For Encouraging The Principals Of Quality Management.” International Journal of Business 24(3).
Seymour, kevin C. 1993. “Intergenerational Relationships in the Family Firm : The Effect on Leadership Succession.” 42:2151–52.
Singh, Prakash J. and Alan J. R. Smith. 2004. “Relationship between TQM and Innovation: An Empirical Study.” Journal of Manufacturing Technology Management 15(5):394–401.
Sohal, A. S. and M. Terziovski. 2006. “TQM in Australian Manufacturing : Factors Critical to Success.” International Journal of Quality & Reliability Management, 17(2):158–67.
Tjiptono, Fandi and Anastasia Diana. 2003. Total Quality Management. Yogyakarta: Andi Offset.
Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25(2):i–ix.
Published
2019-03-06
How to Cite
Silviana Fajrin, R., Ikhwan Setiawan, A., ., S., & Riani, A. L. (2019). DO MARKET ORIENTATION HAVE IMPORTANT ROLE IN ACHIEVING ACADEMIC ACREDITATION IMPROVEMENT?. American Journal of Economics and Business Management, 2(1), 18–30. https://doi.org/10.31150/ajebm.Vol2.Iss1.41
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