A Comparative Study of Persuasion in Newspaper Headlines
Keywords:
Persuasion, Newspaper Headlines, Arabic Media, English Media, Sentiment AnalysisAbstract
This paper discusses the study of newspaper headlines as a persuasive tool. It aims at identifying and analysing how linguistic and cultural contexts of headings in Arabic- and English-language newspapers influence the sentiment, style of appeal, and structure of headings.
This paper primarily intends to examine how linguistic backgrounds influence the function of rhetorical language in the headlines of Arabic and English newspapers, a theme matter that evolved as a result of exploring how such an influence might lead to differences in content, i.e., the use of persuasive devices and headline form. In so doing, the research is expected to contribute to some understanding of how cultural and linguistic environments mediate perceptions.
The research methodology consists of news extraction both from Arabic and English -language newspapers. Headlines are divided according to the origin of the writer to assess the difference in sentiment along with persuasive language usage. Statistical and analytical techniques used are: Sentiment Distribution Analysis, Frequency Distribution of Persuasive word usage, Chi-square Test of Significant Difference for the two languages and Trend Analysis over the time period regarding the difference in usage of the word.
Sentiment distribution is highly similar for Arabic and English headlines with no statistically significant difference in overall tone. Arabic headlines are slightly more expressive with average higher to persuasive words with noticeable peaks corresponding to significant events thus suggesting a dynamic culturally responsive approach. The usage of persuasive words in English headlines is steadier that may reflect the focus on factuality and objectivity.
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