Pragmatic analysis of advertising language

Authors

  • Adnan Faihan Mahmood Instructor in English Language and Linguistics
  • Ahmed Subhi Abdullah Instructor in English Language and Linguistics

DOI:

https://doi.org/10.31150/ajshr.v2i7.570

Keywords:

Pragmatic meaning, advertising language, pragmatic analysis, social communication

Abstract

One of the most important means used to express thoughts, ideas, knowledge and culture is the language. Language is a social phenomenon. Advertising language has a lot of miscommunications because of the multi intended meanings may have the linguistic expressions used within the advertisements

References

Adrian R. Mackay, 2005. The practice of advertising. Elselvier .ltd. 2. Barthel, D. (1988), Putting on appearances gender and advertising. Philadelphia: Temple University Press. 3. Guy Cook, (1992-1996). The Discourse of Advertising. London: Routledge. 4. Goddard, Angela. 1998. The language of Advertising. Written texts. London: Routledge. Longman: (1998) Dictionary of English language and culture. (2nded.) Harlow Essex: Addision Wesley Longman. 6. Myers, Greg. 1997[1994].Words in Ads. London: Hodder Arnold. 7. Quirk, Randolph, Greenbaum, Sidney et al. 1990. A student's grammar of the English language. Harlow: Pearson Education Ltd. 8. Kvetko, Pavol. 2001. Essential of Modern English Lexicology. Bratislava. 9. Joseph Sugarman, 1998. Advertising secrets of the written word. Las Vegas: DelStar books. 10. Leech, G. N. 1972. English in Advertising. London: Longman. 11. Sheehan, K. (2004), Controversies in contemporary advertising. Thousand Oaks: Sage. 12. Vestergaard, Torben & Schroder, Kim. 1985. The Language of Advertising. Oxford, New York, NY, USA : B. Blackwell. 13. White, R. (2000), Advertising. London: McGraw-Hill. 14. http://home.efl.rr.com/egghsap/apterms.html15. http://www.wikipedia.org/

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Published

2021-10-04

How to Cite

Adnan Faihan Mahmood, & Ahmed Subhi Abdullah. (2021). Pragmatic analysis of advertising language. American Journal of Social and Humanitarian Research, 2(7), 96–107. https://doi.org/10.31150/ajshr.v2i7.570

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Articles